Create An App Without Coding Skills

Creating an app on your own is not simple, but you have a talented child to stimulate it just to get started. For example with this step-by-step plan to create an app without coding.

Apps are still young, but already very popular. In 2008, Apple started selling the first apps. These were meant as a database of contacts, calendars, and email. But soon apps developed in all directions: games came; you could make shopping lists or just read the newspaper. For the time being, the market is still growing: many new apps are added every day. Those who have a golden idea can become rich. Time for a lesson about making apps, for anyone who dreams of instant success with a golden app.

How To Create An App Without Coding?

Step 1: The Idea

Behind a good app is a good idea. What possibilities should he have, for who is he intended? Make a good sketch of your idea. Click here to build apps for android and ios.

Step 2: The Competition

How big is the market you are targeting? Who have similar apps and which options do they have? How does your app stay innovative?

Step 3: Visualize

Look for footage and think about a recognizable style. Look for images, drawings and photos that fit together and a suitable font. The design controls the character of your app and must match the content and possibilities of the app.

Step 4: Creating An App

The technical aspect is the biggest challenge for many people. You can outsource it, but you must be able to communicate well. Someone else is going to carry out your idea and does not just know what you want.

Create An App Without Coding For Free

If you want to do it yourself, you can download a number of packages with which you can easily assemble a simple app. One condition is: you always need an Apple computer. The simplest version is already sufficient. You can use the iBooks author package from Apple without much prior knowledge.

If you really want to tackle it professionally, you have to learn how to program. There are different 'languages' that you can teach yourself and through which you really learn how to program. An example is Objective-C, a language used by Apple to make iPhone and iPad apps. Are the books scaring you? Then try which search results YouTube gives. Almost all actions are explained and presented in movies. Take a look at 'The New Boston' via YouTube.

Perhaps the best recommendation is to start with a simple app. Do you have the idea that you want more, and then you can really learn to program, or find someone who can help you?

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Guide To The Best Bands To See Live

There is actually absolutely nothing quite like visiting a live performance; you’ve acquired your show tickets, you have actually waited an even though for the time to follow sphere, as well as eventually that arrives. All the enthusiasm has actually accumulated as well as you prepare to blow up. But the gig turns out a disaster, and also never ever rather consults with your higher assumptions.

Therefore how can you guarantee that regardless of where you go, a top-class performance will always be actually provided? What bands exist that despite where or when they participate in, your show ticket will deliver a remarkable gig, packed along with memories as well as experiences you can inform to your grandchildren?

There are actually 5 UK bands that supply famous efficiencies to their audiences over and over again. Acquire a gig ticket for some of these shows, and also you will certainly never come away dissatisfied.

Alice Cooper

An Alice Cooper performance exceeds a mere music performance. This’s a program, a genuine performance of certainly not merely top quality rock-and-roll music, yet a horror, a stage set play, and a human expertise of immense proportions all tossed into one.

Alice Cooper will certainly have you to the midsts from the human soul, twist you pivot and lose you on your head, then cruise you near to the dark side prior to providing you delivered, as well as free of charge to live one more day.

Cooper is actually a legend, which is actually why his show tickets cost a lot. Each program is as thoroughly crafted as a Cuban stogie, thus you may be certain that any kind of ticket for some of his shows is actually the assurance of a night to consider. 

The Rolling Stones

Legends in their personal time with a back brochure to take from that most various other contemporary bands could simply envy, The Rolling Stones, even with being grandpas a lot of them, are actually still shaking challenging as well as blazing a trail in premium stay musical entertainment.

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Gossip has that they possess a crew from doctors watching various displays backstage to ensure they stay healthy (to life?) sufficient to carry out– while doing! However even so, the way of living that made all of them therefore widely known ways that also individuals worked with to maintain their souls pushing are outlawed off the after-show party.

A Rolling Stones job will either take you pull back memory lane, or even expose you to an opportunity when rock and roll actually was rock-and-roll and it meant something more than just an advertising and marketing slant. These fellas truly mean that. www.rollingstones.com

Madness

Still on the move after 28 years, this North Greater london band never ever did much to alter their action in any sort of substantial means, aside from allow this develop into a strong and skanking master display. Off playing in back road Greater london bars to 100,000 in Greater london’s Hyde Park, these individuals will definitely make every segment from culture relocate is actually feets whether they want to or not.

Their famous Madstock gigs marketed out every time, as well as the very first one in 1992 decreased in past as the only performance ever to ever register on the Richter Range. As well as this is actually all done with a scenery of amusing cockney small talk and a crystal clear passion for the popular music.

Insanity never ased if rehearsing, but their stage existence visits without pretension– simply an easy rock-stomping beat, that is no wonder they still possess followers of every ages, colours, creeds and sexual activities up and also dancing incredibly on their feet. 

Jean Michel Jarre

Ever since his famous gig in London’s Docklands, the UK public has been actually interested through Jarre’s unique and also impressive on-stage sorcery. With some stunning and also confounding aesthetic performances with illumination as well as noise, that need to be actually observed to be believed, Jarre now merely plays to gigantic groups at one-off activities, as yet his music is actually such that it works anywhere.

A Jarre show is actually much more than just a show, this is an odds to witness a modern-day music wizard at the office, along with a choice from ageless tracks several of which you will definitely recognise, yet never ever recognized were his. 

Queen

No listing from leading online bands will be full without pointing out Queen.

Therefore famous were their shows, individuals coming from all line of business would certainly visit them even if hello disliked their songs. The appeal and also magnetic appeal of Freddie Mercury is one thing more people must possess had the pleasure of viewing, and also hence tickets for his performances sold like gold dirt.

Mercury may never ever be actually changed, and Queens’ shows, pinnacled along with their Real-time Assistance concert at Wembley in 1985, gave them a new audience and appetite within the English psyche, that could never ever be matched.

It’s one of the catastrophes in life that individuals like Mercury leave our company thus youthful, however the rest of the band survive, as well as the songs is going to certainly never perish. 

Why Should You Forgive?

Why Should You Forgive?

When I teach private Yoga sessions, sometimes, I become aware that a client has issues that cause anxiety, depression, and a negative outlook on life. This often causes difficulty for the student when trying to practice a stage-by-stage relaxation, and especially during meditation sessions.
When I mention letting go of a situation and forgiving others, very often I hear, “What’s in it for me?” or “Why should I?” To be quite frank, you should sincerely forgive for your own health. The purpose is to let go of a heavy burden, that you have placed upon yourself. This is a form of self-imprisonment, where you become bitter and this problem has established control over your life.
Releasing a grudge is like a prisoner having a sentence overturned, but it is much easier for you, since you are your own prison keeper. This is, in fact, an internal conflict and you can take control at anytime you wish.
Yoga, meditation, and relaxation sessions, are therapeutic practices, similar to a life preserver for the mind and body. On the other hand, holding a grudge causes negative energy and a multitude of physical and mental ailments. So, why not just let go of this self-imposed burden? Forgiveness is a way of refusing to carry extra problems around.
Some people like to carry around a “badge of courage” wherever they go. The badge of courage becomes their self-image and the whole world around them can see it “written all over their faces.” We all know somebody who walks around, day after day, with a scowl on his or her face. This person may have forgotten who hurt them in the first place. Each conflicting situation compounds, upon the last, to create a life of misery and poor health.
Now, I am not asking you to forgive or apologize, if you don’t mean it, but do you see any common ground, between yourself and the other party? Do you think there might be room to negotiate or, at least, talk? Do you see the other viewpoint? Would you be willing to listen?
Starting any negotiations allows both parties to hear each other out peacefully. This should be a common agreement before you meet. This requires that you listen to grievances, “on the other side of the fence,” completely. You will have to listen with empathy. This is a skill very few people have mastered.
Then you present your side of the issue, without malice. Very often, a perceived “big problem” is diffused when both parties realize a small misunderstanding created the two opposing viewpoints. It takes courage to sincerely give an apology and it takes courage to sincerely accept one. How you handle conflict and forgiveness is a true measure of your character.

The Basics When It Comes To Mobile Marketing (3)

The Basics When It Comes To Mobile Marketing

Mobile marketing is currently the hottest tool for marketers as more and more people, or potential buyers, now own a cell phone. As this type of marketing is relatively new, there is not much advice around. This article contains a few tips and ideas to help you to get started with mobile marketing.

Focus on using mobile marketing especially for customer retention. If people have already purchased from you, they are more likely to welcome mobile communication from you if they are pleased with your product. Try to reach new prospects, but never lose sight of the opportunity you have with people who are your customers already.

Your social media presence is very important in mobile marketing, but things should not appear to be random and careless. Take your time to develop a legitimate social market presence on various sites, complete with profiles and accurate information about your life and business. Don’t be a random presence on a social site.

Make your campaign compatible with all mobile platforms. Your ads must be displayable on all different types of smartsphone applications including Android, Blackberry and the iphone. It would be a mistake to not display on one of these platforms because you would be missing out on advertising to a huge portion of users.

Use QR codes on all of your print materials, from business cards to product packaging. This is a great way to give people quick access to all the content you want to provide, from cleaning instructions to alternate uses. You can even have a link to a coupon for future purchases, or a sale page.

When you are designing your mobile marketing campaign, it is important to remember that many people have a slower data connection when using a phone. They also are looking at your site on a very small screen. You want to design your website so that these customers will not miss out on anything.

Remember that mobile marketing landing pages are different from standard landing pages, and they need to be streamlined to be viewable. Make sure that you do this right, because mobile landing pages are invaluable when it comes to generating leads and acquiring those customers who are constantly on the go.

There are a lot of tools available to you as a mobile marketer, so make sure that you’re always willing to utilize them. Today’s modern mobile devices not only have the ability to call and text, but they play and record videos too. This means there are quite a few ways you can interact with your customers.

Never send a message that has not been requested. These unsolicited texts are known as spam, and they can cause a lot of problems for you. Spamming is illegal in most cases, and if you text someone without their explicit permission, you can face hefty fines and other major issues.

The tips above should have given you some ideas which will help you to create an effective mobile marketing ad campaign for your business. You should also continue to keep up to date with the latest developments in the mobile marketing industry so that you can stay ahead of your competitors.

Wine Tasting

Wine Tasting

Thomas Jefferson said, “Good wine is a necessity of life for me”. No wonder he was one of our founding fathers!
More and more people are drinking wine these days and why not? It’s readily acknowledged by the medical community that drinking red wine in moderation has a myriad of health benefits including lowering your risk of contracting heart disease, breast cancer, prostate cancer and cataracts. I don’t know about you, but for me, that’s a good enough reason to enjoy a glass or two every night. In addition, it’s a nice way to relax after a rough day and getting together with friends over a glass of wine is a great venue for socializing and having fun.
One way to do this is by hosting a wine tasting party. Besides being a lot of fun, this is an excellent approach for learning about wine and maybe finding a few new wines you really enjoy. Below are some guidelines that will help you to organize a wine tasting that’s sure to be a hit.
Inviting your guests- The first thing you need to consider when organizing a wine-tasting party is how many people to invite. Generally speaking, 8 to 12 is considered the optimum number of guests. This size group is large enough to promote spontaneous interaction and small enough to be easily manageable.
Whether you telephone, email, or sent written invitations is a personal choice. I happen to prefer sending email invitations. American Greetings has a great card site that includes “eInvites”. It’s a wonderful service where you can send invitations and your guests can simply click a button to RSVP. You can even schedule follow-up reminders. The American greeting site has a $20.00 yearly membership fee, but for all the ecards and services, I think it’s worth it.
Choosing the wine- In my opinion, choosing the wine to taste at your party is the best part of the planning stage. But then, I happen to get mesmerized every time I walk into a large wine store. There’s so much to choose from.
There are many different ways you can handle wine selection. One option is to consider a themed party. For example: “California Chardonnays”, “German Rieslings”, “Wines Under $10.00”, or “Italian Reds”. The possibilities here are endless, so don’t be afraid to be creative. Another option might be to choose wines from a particular winery or even to select different vintages (years) of the exact same wine. Selecting different vintages of the same wine is called a vertical tasting and this may be more costly to do since older vintages tend to carry a higher price tag.
When buying the wine for your party, keep in mind that for tasting purposes, each pour should be about two ounces. This means that for eight people or less, one 750 ml bottle should be enough.
The question of food- No party would be complete without food. However, depending on your goal for the event, you may want to wait until after tasting the wine to serve food because food affects the taste of wine and visa-versa. If your goal is to have an informal gathering of friends and experience new wines with good food, by all means serve food paired with the various wines. In fact, an easy and fun way to have a wine tasting party is to ask your guests to bring the various courses (appetizers, soup, salad, dessert) along with a paired wine while you provide the main course and wine.
If your primary goal is tasting and judging new wine, it is more appropriate to wait until after the tasting to serve the food. Instead, during the tasting, provide only unflavored crackers (saltines) or bread to cleanse the palette between wines.
Tasting and rating the wine- Remember to limit your pours to two ounces (visually, two ounces is about two inches in a normal size wine glass). Place pitchers of water out for your guests to rinse their glasses or cleanse the palette between tastings. Also, have buckets available for those who choose to spit out the wine instead of swallowing it. Spitting is not necessarily an indication of not liking the wine. Many wine tasters spit so they will not be affected by alcohol consumption. Especially if the tasting is to be followed by socializing and drinking wine.
One suggestion for tasting and rating the wine is to simply hand out paper and pens to each of the guests as they arrive so they are able to make notes on each wine tasted. To make this process more structured and organized, you can download and print wine tasting forms from the internet. Clicking on the link “wine tasting form” link in the resource box at the end of this article will take you to Wine-Reviewer where you may download and print several different forms.
You may reduce the chance of ratings being influenced by personal preference or prejudice by having a “blind tasting”. To do this, completely wrap each of the bottles with aluminum foil and label it with a number. The wine will then be identified and judged by the number on the bottle.
To make the evening a bit more interesting and educational, research the wine, winery and wine-making region. Your guests will probably find the information interesting and will appreciate your effort.
Using these guidelines, having a wine-tasting party is as easy as 1-2-3-4. Have fun, but please remember to drink responsibly and do not let others drink and drive. If possible, have someone be a designated driver to insure that everyone gets home safely.

Enjoy Both The Beach And City In Spain

Enjoy Both The Beach And City In Spain

Many different vacations or holidays are available to satisfy every kind of traveler, whether single, a couple or with a family. The vacations can be enjoyable for everyone if you take into account the preferences of the traveler. There are many destinations around the world where you can find accommodations on the beach or a city skyscraper for a beautiful view. You can, surely, find such accommodations anywhere but Spain is one place that offers both. Spending your holidays in Spain allows you to meet the preferences of all travelers and experience both the beach and the city without leaving the region.

The cities of Spain offer much art, culture, history, entertainment, good food and fun. However, what is so fabulous about this destination is that you can be in the exciting city and shortly thereafter relaxing at the beach, golfing or swimming. The Costa Blanca region is an extremely popular region, particularly for its beautiful coastline along the Mediterranean Sea. The Alicante Airport is the main airport for the Costa Blanca region and not far from the quaint Costa Blanca cities. The climate is beautiful all year round, though the summers in the city can become quite hot but, fortunately, the beach is always nearby for some cooling and relaxation. Otherwise, the temperatures are generally perfect for swimming yet comfortable for sightseeing.

Spanish culture, museums and art can be found in any of Spain’s cities and, especially, in the larger metropolitan cities such as Madrid and Barcelona. Madrid, the capital of Spain, is a world center for finance and commerce, but it is a city for both those taking care of business as well as those visiting on vacation or holiday. Barcelona is the second largest city of Spain and is the capital of the Catalonia community, one of Spain’s seventeen autonomous communities. Barcelona is on the northeast tip of Spain along the coastline with the Pyrenees mountain range approximately 100 miles north. It hosted the 1888 World’s Fair as well as the 1992 Summer Olympics.

In addition to the many museums and other attractions, Spain is also known for its regular festivals and fiestas, as holidays occur throughout the entire year. In Spain, you can relax, party and learn about the culture equally as hard. One of Spain’s many holiday celebrations, though, is a great opportunity to party and experience the local culture at the same time. For example, you can visit the Merida Theatre anytime of the year but its annual festival is in the summer. During this festival, the Greco-Latin authors present their work on the stage in this Roman-style theatre.

Why Targeting Your Audience Matters Using Mobile Marketing

Why Targeting Your Audience Matters Using Mobile Marketing

Mobile marketing is a great way for you to get news about your business out to your client list. If done right, it can lead to growing profits for any kind of business. Use these tips and tricks when working with mobile marketing. Read carefully through the following helpful ideas.

Give your customers a taste. Provide your customers with a product sample. Sampling is a powerful marketing tool, getting a first time taste or a use of the product is enough to get many consumers hooked. Set you marketing campaign up so that when the consumer responds that they will receive a text alerting them of when they will receive the item.

Personalize your message as much as possible. Use mobile marketing platforms capable of inserting tokens into your message so you can add the customer’s name into your marketing piece. Personalized messages have a higher response rate than impersonalized ones. Be sure to allow enough characters for the name or your marketing text will be cut off.

Offer discounts or other special offers to customers using geolocation applications to check in at your business. While some applications show check-ins automatically, users can set individual preferences. By offering incentives to check in, your customers are more likely to do so, resulting in increased word of mouth advertising for your business.

Use your message recipient’s real name. People like to feel important and recognized, and adding their real name to any messages you send out will give them those feelings. Making your customer feel like you are personalizing messages to them is a great way to make them feel welcome to your business.

Compatibility is crucial. When starting a mobile marketing campaign it is essential that it will display correctly no matter which device your customer is using. There are loyal users of every mobile platform and focusing on only one device limits your customer base. At the very minimum it should be viewable on the 3 biggest devices: Blackberry, iPhone, and Android.

Get your website mobile friendly! Take a look at your website on a mobile device. Don’t like what you see? Most don’t until you get your site onto a mobile-friendly platform. Look at your content management system to see if it offers a mobile plugin, or talk to a local digital advertising agency to build a solution for you. Either way, it is important to make your site look professional and engaging on mobile devices!

Your mobile ads must be short and sweet or the customer will delete! Customers do not want or have the time to scroll through lengthy messages. Keep your ads as brief and concise as possible to increase the chances of it being read and of customers purchasing your product!

Use the information that you learned from this article to build a successful mobile marketing plan. These tips are going to help you make the most of the efforts that you put in to the marketing for your business. Use them all wisely to help you get the word out about the things going on with your business.

When Style Meets Performance: Exotic Cars 101

When Design Satisfies Functionality: Unusual Vehicles 101


Searching for a high quality deluxe vehicle are going to undoubtedly take any person to the instead likely adjective, “unique”.
Exotic food items or unusual elegance may be actually much more accurately specified, but just what actually makes for an unique cars?

Streamlined and also Sophisticated Layout

Portion of just what makes an unique sports car is actually the vehicles’ streamlined, sleek, and also smooth layouts, each of which serve operational reasons to the overall functionality of the cars and truck albeit being so extremely visually feeling free to.

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Definitely, even unusual cars producers understand importance that automobile fanatics and also racers applied design per se. After all, having an unusual sports car in contrast to possessing an automobile is actually, by itself, a condition symbolic representation. This standing is gifted certainly not simply by make of the automobile yet also the style as well as aesthetic beauty.

In reality, business like Ferrari also work with layout houses to follow up along with their car styles. Design goliath Pininfarina, as an example, made the 2002 Ferrari ENZO.

Breakneck Speeds

While layout is one of the factors of numerous automobile enthusiasts, the primary characteristic that by-far differentiates a cars coming from the rest is its own acceleration and also sustainable road speed. When that relates to cars, that is actually all an issue from speed, rate, as well as additional rate. A pretty car won’t cut it if this may not supply the electrifying flight that is anticipated from every cars.

Amazing autos are actually frequently testing the price at which a cars and truck can easily accelerate coming from 0 to 60 mph. Concepts are actually starting to be molded from the design necessities of the auto, so as to suitably provide a brand new record speed. Since the second, the 1994 Dauer 962 LeMans continues to rule with 2.6 few seconds. Nonetheless, with the similarity the 2002 Ferrari ENZO being actually designed based on the standards from creating a swift automobile, count on faster sports cars in the near future.

One-in-a-Million

Without a doubt, exotic cars may not be the kind that standardized and you can’t yet then “off-the-lot”. Component of its own exotic appeal is the fact that you may just possess a particular variety of models provided for sale. The rarer as well as more difficult to get, the better a cars and truck’s unusual worth.

This’s in the Name

Most automobiles don’t need visual images to become contacted exotic, they merely are actually. These would certainly feature your creed sports car classics– your Porsche, your Ferrari, your Lamborghini.

While an ‘amazing cars’ might be actually subjectively described over a significant stratum, it’s safe to strongly believe that these top qualities are basically held in commonality through any interpretation. Anyway, one take a look at a cars and truck might sufficient to offer you a clue.

Forget Divorce Court – Most Florida Divorces Never Make It To Court

Forget Divorce Court – Most Florida Divorces Never Make It To Court

Conjure up an image of divorce. The average person visualizes people sitting in a courtroom, giving testimony, with a judge at a bench presiding over everything. The reality of most divorces is dramatically different. Forget high profile, exciting confrontations in courtrooms built 50 years ago. The vast majority of divorces in Florida are relatively boring exchanges of paperwork and telephone calls.
In Florida, and in many states in the U.S., mediation is becoming a mandatory step. And mediation appears to work. Howard Iken, managing partner at The Divorce Center (www.18884mydivorce.com), a divorce law practice in the Tampa Bay region, observes over 90% of divorce cases settle by the time they get to mediation. Of the 10% that do not settle by mediation, approximately 9% settle some time before final trial. The bottom line is that approximately 1 out of 100 divorce cases go through the colorful confrontation that many people visualize. 99 out of 100 cases never make it to court.
Between the time a spouse files for divorce and the period most cases settle, the legal action consists of very boring paperwork, financial disclosure, punctuated by the occasional phone call. The process rarely varies and the paperwork in each case is similar if not the exact same. One spouse sends a petition, the other sends an answer. Each spouse exchanges financial affidavits, tax returns, paycheck stubs, and other types of documentation. The attorneys act as paperwork mills, churning and spinning out pounds of identical documents into the postal system. Other than copies of documents filed with the court, judges rarely get involved at this stage. All of the documents, legal pleadings, notices, and forms, are oriented toward getting to mediation, the final event in many divorces. If the parties settle at mediation, and the statistics show most do, one spouse will never see the inside of a courtroom. The other spouse usually attends a short, 10 minute hearing that is only a formality. A judge reviews the documents and signs off on the divorce.
“Hurry up and then wait,” divorce attorney Howard Iken tells his clients. Most cases consist of tons of paperwork creation followed by a long wait. The long wait is normally to allow the opposing party time to create and send a similar pile of paperwork. The process seems to work. The benefit: thousands of dollars in attorney fees are saved. Money that could pay for rebuilt lives is not diverted to the bank accounts of each attorney. Cases are brought to an early end. And each party to the divorce ends up having little or no contact with the court.

How To Use Mobile Marketing To Your Advantage (2)

How To Use Mobile Marketing To Your Advantage

Ready to begin with your own mobile marketing plan? Do you know where to start or how to begin? Do you know what will work best for your business? If you have no clue how to answer these last couple questions, the tips that are listed below are for you.

Do not send messages out at odd hours. Keep the messages restricted to normal business hours in the area in which you are sending them. Do not send any out on Sundays or on big holidays. This will allow your customers to know that you respect their time and beliefs.

Offer special discounts or value to your mobile marketing customers. Because mobile followers usually require customers to elect to receive information, make it worthwhile for them to enroll. By offering greater discounts or better offers than those available through your web site or print marketing, you can increase the number of customers enrolled in your mobile program.

Whether you are running a large business or a small home business, you need to sit down and develop a social media policy that sets the standards of what should and should not be done through social media. This is going to help you and your company from the many things that could possibly go wrong.

If you really want to convert sales with mobile marketing, work hard to make visiting your site a pleasurable experience for people. Because most mobile users are on-the-go users, they’re more inclined to quickly browse through multiple sites than PC users are. Give them a reason to stick around.

Compatibility is crucial. When starting a mobile marketing campaign it is essential that it will display correctly no matter which device your customer is using. There are loyal users of every mobile platform and focusing on only one device limits your customer base. At the very minimum it should be viewable on the 3 biggest devices: Blackberry, iPhone, and Android.

Focus on using mobile marketing especially for customer retention. If people have already purchased from you, they are more likely to welcome mobile communication from you if they are pleased with your product. Try to reach new prospects, but never lose sight of the opportunity you have with people who are your customers already.

Brevity should always be the keystone of your mobile marketing communications. Although it seems like people use their smart phones all the time, that does not mean they want to spend their time reading long advertisements. Make mobile messages as short and to-the-point as you possibly can.

You must remember that in order to receive something from your subscribers you have to give to them. Try offering some type of incentive. This can be special access to relevant information, special mobile content, or even some coupons to help increase their take rates and your subscribers’ participation.

Do you know how to begin your mobile marketing plan now? Can you now find a place to begin with it? Do you know what will work for your business? If you can now provide an answer to these questions, then you have read and understood the previous tips, and are now ready to make mobile marketing work for you.

How To Improve Your Mobile Marketing Campaign (3)

How To Improve Your Mobile Marketing Campaign

Picture this, you have a way of reaching exactly the type of audience you want and it can be done through something that they hold close to their heart…literally. Mobile marketing is one of the greatest forms of marketing when done right. Read on if you would like to find out more.

Make your campaign compatible with all mobile platforms. Your ads must be displayable on all different types of smartsphone applications including Android, Blackberry and the iphone. It would be a mistake to not display on one of these platforms because you would be missing out on advertising to a huge portion of users.

The best text message that you send will be non-commercial related. They will be brief and have links to your customers that will be valuable. You don’t want to appear to give them nothing but a sales pitch over and over. Keep your texts to a limit so you are not bombarding your customers.

Along with mobile marketing and using social media to promote your business, you need to have some official company guidelines, as far as conduct goes on those social media sites. The social media and mobile are the face of your business, as much as any website or advertisement, so have a policy to define how team members should act and engage your customers.

Anytime, you are doing a mobile marketing promotion. You want to let as many people know about this as possible. Put the information on flyers, write about it on your blog and social-networking sites, and create special business cards for the event. The more people that know about it, more customers you will have.

Mobile phones have become very personal. People can download what apps they want, customize their phone to look how they like it, and many have all contacts and their calendar saved in their phone. You want to make your mobile marketing strategy hit people on a personal level. The more relevant your information is to your customers, they more personal it will feel.

Make sure your mobile marketing campaign works across all mobile platforms. To run a successful campaign, you don’t want to leave a large part of your audience without the availablity to see your ads. You also don’t want to discourage them by running an ad that they can see, but doesn’t function properly on their device. Make sure your campaign is available on all platforms, and test it for functionality before you email it.

Take advantage of using SMS, or text messaging, to connect with your consumers using mobile devices. This is a way to generate leads, collect consumer information, and build customer relationships. Mobile device users are conditioned to read text messages, so your messages have a very good chance to be read.

To summarize people grow close to their mobile devices. If you are able to create your mobile marketing plan in a way that respects your customer’s privacy and appeals to their interests, then you have got a great chance to draw in more business. Hopefully this article helped you solidify some ideas.

Containing the United States

Containing the United States

European intellectuals yearned for the mutually exclusive: an America contained and a regime-changed Iraq. The Chinese are more pragmatic – though, bound by what is left of their Marxism, they still ascribe American behavior to the irreconcilable contradictions inherent in capitalism.

The United States is impelled by its economy and values to world dominion, claimed in March 2003 an analysis titled “American Empire Steps Up Fourth Expansion” in the communist party’s mouthpiece People’s Daily. Expansionism is an “eternal theme” in American history and a “main line” running through its foreign policy.

The contemporary USA is actually a land-based empire, comprising the territorial fruits of previous armed conflicts with its neighbors and foes, often one and the same. The global spread of American influence through its culture, political alliances, science and multinationals is merely an extrapolation of a trend two centuries in the making.

How did a small country succeed to thus transform itself?

The paper attributes America’s success to its political stability, neglecting to mention its pluralism and multi-party system, the sources of said endurance. But then, in an interesting departure from the official party line, it praises US “scientific and technological innovations and new achievements in economic development”. Somewhat tautologically, it also credits America’s status as an empire to its “external expansions”.

The rest of the article is, alas, no better reasoned, nor better informed. American pilgrims were forced westward because “they found there was neither tile over their heads nor a speck of land under their feet (in the East Coast)”. But it is the emphases that are of interest, not the shoddy workmanship.

The article clearly identifies America’s (capitalistic) economy and its (liberal, pluralistic, religious and democratic) values as its competitive mainstays and founts of strength. “US unique commercial expansion spirit (combined with the) the puritan’s ‘concept of mission’ (are its fortes)”, gushes the anonymous author.

The paper distinguishes four phases of distension: “First, continental expansion stage; second, overseas expansion stage; third, the stage of global contention for hegemony; and fourth, the stage of world domination.” The second, third and fourth are mainly economic, cultural and military.

In an echo of defunct Soviet and Euro-left conspiracy theories, the paper insists that expansion was “triggered by commercial capital”. This capital – better known in the West as the military-industrial complex – also determines US foreign policy. Thus, the American Empire is closer to the commercially driven British Empire than to the militarily propelled Roman one.

Actually, the author thinks aloud, isn’t America’s reign merely the successor of Britain’s? Wasn’t it John Locke, a British philosopher, who said that expansion – a “natural right” – responds to domestic needs? Wasn’t it Benjamin Franklin who claimed that the United States must “constantly acquire new land to open up living space” (the forerunner of the infamous German “Lebensraum”)?

The author quotes James Jerome Hill, the American railway magnet, as exclaiming, during the US-Spanish War, that “If you review the commercial history, you will discover anyone who controls oriental trade will get hold of global wealth”. Thus, US expansion was concerned mainly with “protecting American commercial monopoly or advantageous position”. America entered the first world war only when “its free trade position was challenged”, opines the red-top.

American moral values are designed to “serve commercial capital”. This blending of the spiritual with the pecuniary is very disorienting. “Even the Americans themselves find it hard to distinguish which matter is expanding national interests under the banner of ‘enforcing justice on behalf of Heaven’ and which is propagating their ideology and concept of value on the plea of national interests.”

The paper mentions the conviction, held by most Americans, that their system and values are the “best things in human society”. Moreover, Americans are missionaries with a “manifest destiny” and “the duty and obligation to help other countries and nations” and to serve as the “the beacon lighting up the way for the development of other countries and nations”. If all else fails, it feels justified to “force its best things on other countries by the method of Crusades”.

This is a patently non-Orthodox, non-Marxist interpretation of history and of the role of the United States – the prime specimen of capitalism – in it. Economy, admits the author, plays only one part in America’s ascendance. Tribute must be given to its values as well. This view of the United States – at the height of an international crisis pitting China against it – is nothing if not revolutionary.

American history is re-cast as an inevitable progression of concentric circles. At first, the United States acted as a classic colonial power, vying for real estate first with Spain in Latin America and later with the Soviet Union all over the world. The Marshall Plan was a ploy to make Europe dependent on US largesse. The Old Continent, sneers the paper, is nothing more than “US little partner”.

Now, with the demise of the USSR, bemoans the columnist, the United States exhibits “rising hegemonic airs” and does “whatever it pleased”, concurrently twisting economic, cultural and military arms. Inevitably and especially after September 11, calls for an American “new empire” are on the rise. Iraq “was chosen as the first target for this new round of expansion”.

But the expansionist drive has become self-defeating: “Only when the United States refrains from taking the road of pursuing global empire, can it avoid terrorists’ bombs or other forms of attacks befalling on its own territory”, concludes the opinion piece.

What is China up to? Were this – and similar – articles a signal encrypted in the best Cold War tradition?

Another commentary published a few days later may contain the public key. It is titled “The Paradox of American Power”. The author quotes at length from “The Paradox of American Power – Why the World’s Only Superpower Can’t Go It Alone” written by Joseph Nye, the Dean of the John F. Kennedy School of Government at Harvard and a former Assistant Secretary of Defense:

“Hard power works through coercion, using military sticks and economic carrots to get others to do our will. Soft power works through attraction … Our attractiveness rests on our culture, our political values and our policies by taking into account the interests of others.”

As it summarizes Nye’s teachings, the tone of the piece is avuncular and conciliatory, not enraged or patronizing:

“In today’s world, the United States is no doubt in an advantageous position with its hard power. But … power politics always invite resentment and the paradox of American power is that the stronger the nation grows, the weaker its influence becomes. As the saying goes, a danger to oneself results from an excess of power and an accumulation of misfortunes stems from lavish of praises and favors. He, whose power grows to such a swelling state that he strikes anybody he wants to and turns a deaf ear to others’ advice, will unavoidably put himself in a straitened circumstance someday. When one indulges oneself in wars of aggression under the pretext of ‘self security’ will possibly get, in return, more factors of insecurity … Military forces cannot fundamentally solve problems and war benefits no one including the war starter.”

Nor are these views the preserve of the arthritic upper echelons of the precariously balanced Chinese Communist party.

In the same month, in an interview he granted to Xinhua, the Chinese news agency, Shen Jiru, chief of the Division of International Strategy of the Institute of World Economics and Politics, Chinese Academy of Social Sciences, reiterated his conviction that “the United States aims to create a unipolar world through the Iraq issue”.

Mirroring the People’s Daily, he did not think that the looming Iraq war can be entirely explained as a “dispute on oil or economic interests”. It was, he thought, about “the future model of international order: a multipolar and democratic one, or the US strategic goal of a unipolar world”. China has been encouraged by dissent in the West. It shows that the “multipolar international community” is an “inevitable” momentum of history.

Why this sudden flurry of historiosophic ruminations?

According to Stratfor, the strategic forecasting consultancy, “for Beijing, the only way to stymie the fourth phase is through promoting multilateralism; barring that, China must be prepared to confront the United States in the future, and U.S. history can give some guidance … Thus, Beijing continues to focus on the concept of multilateralism and the legitimacy of the United Nations as the best ways to slow or even disrupt U.S. expansionism. At the same time, Beijing is preparing to face a future confrontation with the United States if necessary.”

When its economy matures, China wants to become another United States. It has started emulating America two decades ago – and never ceased. Recent steps include painful privatization, restructuring of the banking system, clamping down on corruption and bad governance, paring down the central bureaucracy, revamping the military and security apparatus and creating mechanisms for smooth political transitions.

China sent a man to the moon. It invests heavily in basic science and research and development. It is moving gradually up the manufacturing food chain to higher value added industries. It is the quintessential leapfrogger, much of its cadre moving straight from the rustic to the plastic – computers, cellular phones, wireless and the like.

Ironically, it could never have made it even this far without its ostensible foe. Thousands of bright Chinese students train in the United states. American technologies, management, knowledge, capital and marketing permeate Beijing’s economic fabric. Bilateral trade is flourishing. China enjoys the biggest share of the world’s – in large part American – foreign direct investment flows. Should the United states disintegrate tomorrow – China would assuredly follow.

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