Mobile Marketing At Its Best: Here’s How You Do It
Did you know that mobile marketing not only covers the most commonly referenced area of mobile devices, but also mobile billboards, travelling expos and any type of advertising that is in some sort of motion. If you ever wanted to further your knowledge of mobile marketing, then check out the next few paragraphs.
Include audio and video in your mobile marketing strategy. Mobile marketing is more than text messages and e-mails. Today, with faster mobile download speeds, audio and video are key components to any successful strategy. Consider offering audio or video podcasts, short audio interviews or live, on-the-scene video to your media mix.
Make your campaign compatible with all mobile platforms. Your ads must be displayable on all different types of smartsphone applications including Android, Blackberry and the iphone. It would be a mistake to not display on one of these platforms because you would be missing out on advertising to a huge portion of users.
Because users will be viewing them on small screens, mobile advertising messages need to be brief, clear and express urgency. Every ad should focus on a call to action that tells the market to do something. Forgetting to include a call to action in your mobile advertising messages is a common mistake that beginners often make.
Perform usability testing for your campaign. Enlist your friends, family and co-workers to help you by receiving messages and responding to them. Ask for feedback on ease of use and enjoyment. They should like what they see on the display and report that it was clear and easy to follow.
Utilize mobile search engine optimization. A majority of the mobile searches that are made are done using Google, so having a strong SEO strategy is just as important for mobile marketing as it is for other online ventures. In addition, many devices tailor search results by location, so be sure to include location-specific web pages.
Integrate your mobile ad campaign into every other aspect of your advertising to optimize the effects of it! Make note of it on your blog and online social networking accounts. This way you keep in your promotional loop all potential customers, whether they are in an office, car or waiting for a bus!
Integrate all of your social platforms with any location-based accounts that you have. Connect your website, blog, Twitter and Facebook URLs with your location-based pages as soon as possible. All platforms, including your mobile-marketing one, should have a consistent representation of your brand, or you risk confusing your customer base.
Make sure your advertisements work for all types of mobile devices. If your programming is only accessible by one type, like an Android, you will lose out on entire populations of prospective clients from other platforms. Using cross-platform programming is the best method to attract the most customers to your business.
In conclusion, not only does mobile marketing cover a wide amount of media types, but it can also be used to appeal to a wide variety of customers. You should definitely give the tips and tricks provided in this article a try; and you should be ecstatic with the results that you see.
Grow Your Business With These Mobile Marketing Concepts
Mobile marketing is quickly becoming the best, fastest and easiest way to reach your customers. Many people are attached to their cell phones and reaching them this way is very convenient. This article will give you ideas on how you can use mobile marketing strategies to reach out to your customers.
When sending messages to your customers, be sure to use their real name. Using your customers real name in the message creates a more personal atmosphere that will allow you to bond with them and make your message seem less automated or robotic and more realistic, friendly, and overall more genuine.
To increase your conversions, choose call-to-actions that are strategically optimized for the mobile experience. Traditional call-to-actions, like driving visitors to web forms and non-optimized pages can be very clunky in a mobile environment. Instead, try utilizing call-to-actions that befit the smaller screen like click-to-call or simply booking an appointment time.
Compatibility is crucial. When starting a mobile marketing campaign it is essential that it will display correctly no matter which device your customer is using. There are loyal users of every mobile platform and focusing on only one device limits your customer base. At the very minimum it should be viewable on the 3 biggest devices: Blackberry, iPhone, and Android.
Don’t concentrate so much on finding the time and the budget for social media. Focus instead on the integration of mobile marketing and social media into your business. You may be surprised to find out the things that you are currently unable to do because you are not yet mobile-marketing friendly. Concentrate on leveraging what you can.
One way to get people more interested in your mobile marketing campaign is to make it fun and exciting. Many people will look through their phone when they are waiting for something else, like a bus or a train. If you are able to still market your product, and give your customers something to do at the same time, you will find more productivity from your mobile marketing.
When using mobile marketing, try to use text as much as possible and avoid using large files such as pictures. You might have the best mobile device with super screaming fast 4G download speeds where you can access the net from anywhere, but your customer likely does not. So design your mobile marketing in ways the work for everyone.
Check out free mobile apps around the web and get some of these to offer your customers in your mobile marketing campaign. With a regular campaign, you can offer things like free eBooks and white papers. In the mobile world, however, people are really interested in apps. Find some cool ones to offer free.
As you can see, there are many easy things you can do to make your mobile marketing campaign a success. Follow the tips that this article offers and you will be well on your way to reaching your customers and growing your clientele, through the use of successful mobile marketing.
Review 2012: The Favorite Gadgets In 2012
Assuming that 2012 will not be the last year and there would be a 2013 to look forward to, then 2012 is a great year that will serve as the foundation of exciting technologies. This year marked the release of great gadgets that will shape the technology landscape for years to come.
Some early adopters have jockeyed for their favorite gadgets that will make their daily lives and work a bit easier. Gadgets that range from increasing productivity, gaming and entertainment have revolutionized how we work, play and entertained. The PC revolution of the 1980s have seen its bitter and as technology has shifted to become mobile and computing now using the clouds. Let us pause and then rewind to the gadgets that made some noise this year.
Surely a new release of the iconic smartphone will create a buzz (okay two more buzz). In fact, iPhone sales has reached three million in its first weekend release. One of the most anticipated gadgets of 2012, iPhone 5’s launch was greeted with a mixed bag of reaction. Some people were not surprised about the specs and the design owing to the numerous leaks and rumors leading to the launch. Whether or not, iPhone still catches your fancy, it is one piece of hardware that will stand out as all-time favorite gadgets.
Samsung Galaxy S3
Launched in mid-May, the Samsung Galaxy S3 took the title Best Selling Smartphone in the World for the third quarter of 2012. It sold more than 30 million units thus far. The sales record alone will show that the beast smartphone offering from Samsung will surely make the guys at Apple scamper to wrest the lead from the guys from South Korea. Innovation and improvement in design, made the Galaxy S3 endeared to smartphone lovers in Europe and in Asia.
Samsung Galaxy Note 2
This 5.5-inch combination tablet and phone (also known as phablet) has sold more than three million units in just a little over a month. That is an impressive number considering that it was launched almost the same time Apple introduced the iPhone 5 to the market. The use of the S-Pen revived the use of a stylus that has gone out of style with the introduction of the capacitive touchscreen in the original iPhone. The Note 2 has an impressive offering that has lured three million people to try this one heckuva phone.
The late Steve Jobs said that tablets less than nine inches would not sell. Now his folks at Apple think that a tablet that is smaller than the iconic iPad will sell. Fast forward to October as Apple beat its competitors’ announcements by launching iPad mini. The iPad mini is a smaller version of the iPad2. It shares essentially the same A5 processor but with upgraded iSight rear camera. It shares the same screen resolution with the iPad 2. The opening day of iPad sales was a mixed bag and only time can tell if iPad mini will become a blockbuster hit.
Google launched its own Android-powered; Asus-manufactured tablet to counter the offerings of Apple. Named Nexus 7, it has a seven-inch IPS display powered by a quad-core nVidiaTegra 3 SoC. What makes the Nexus 7 different from other Android tablets is its price. In October, the price of Nexus 7 went down from $299 to $199. This appears that the tablet is being sold without profit. How does Google get more money? From adverts of course!
Just like Nexus 7, Amazon is selling its Kindle tablets almost without profit. Amazon is banking on the sale of books and other media from its online store. With a facelift, the Kindle was 2011 Android tablet poster child and it seeks to reclaim its lofty position but sees Nexus 7 as a big stumbling block.
Hot Gadgets: Holiday Must-Haves for 2007
Each summer, consumer electronics gurus peer into their crystal balls to anticipate what hot gadgets will be considered must-haves for the upcoming holiday season. This year, those electronics taking center stage consist of some no-brainers as well as a few surprises. They’re fun, they’re innovative, and they’re sure to be sold out by the end of November. Here’s a preview of the hot gadgets that will be in the news and on almost everyone’s holiday wish list:
1. Apple iPhone. Steve Jobs has done it again and designed a totally innovative device that’s so much more than a mobile phone. With a gorgeous appearance, a bright three-and-a-half inch display, and an intuitive touchscreen user interface, the iPhone is captivating. And that’s before you even get to the features, which include an exceptional cell phone with visual voicemail, a digital camera, email functionality, a web browser, an iPod for music, and SMS. The applications, such as Google maps, stocks, weather, notes, and so forth, are just as impressive. As is the $500 price tag. Nonetheless, the iPhone is sure to top many holiday wish lists.
2. i-Sing from Outrageous. Consumer electronics and toy company Outrageous has taken the “American Idol” phenomenon to the logical step with i-Sing, a specialized MP3 player that is, for lack of a better term, a next generation handheld karaoke machine. After buying MP3 downloads, users can load them into the player, then use proprietary software to input the lyrics of the songs – either the original lyrics or those written by the user. Users can then easily remove the original vocals from a song and record their own voices over the melodies while reading a display of the lyrics. With an internal speaker and microphone, as well as a high quality display and earphones, i-Sing can be used to create music that users can then upload to YouTube, MySpace, and other social networking sites. And, at around $129, i-Sing is a sure-fire hit.
3. Nintendo Wii. Although the Nintendo Wii gaming console has been out for almost a year, its scarcity will still make it a hot commodity this holiday season – and for good reason. With its innovative controller and Nunchuk, Wii has taken gaming to the next level. But the Wii is much more than a gaming console. It also offers Web browsing, shopping, photo sharing, news, and much more. Now that the use of the system is ramping up, there are an increasing number of video games available for the Wii – which will also be hot this holiday season.
Each year, several hot gadgets emerge as top sellers for the holiday season. This year, you can bet that the iPhone, i-Sing, and Wii will make the cut.
Could This Be The Next Great Monopoly?
Recently, Apple launched the much anticipated iPhone. The next generation in handheld devices complete with MP3 player, Video/Movie player, Internet access, and Cell Phone. It’s obvious that the way that the launch was handled that right off the bat this new device would be a hit. But at what cost?
Reports of iPhones ranging between five hundred and six hundred dollars per device was not enough to turn away the thousands around the country that stood in line to be one of the first to put their hands on one of these. While most people wait in line for just a few hours, there were several die-hards that waited for a day or two, much like a Hollywood premiere or a once in a lifetime concert.
Once the doors opened, the excitement intensified, but this excitement was short lived by many when they found out that they were required to sign up for a service plan with AT&T. Many opted to get the iPhone anyway, and several attempted to get it to work with their regular cell phone carrier by replacing the sim card from their existing phones. All to find out that AT&T is the ONLY cell carrier that is supported by the iPhone.
If that is not enough, you need to setup through APPLE as well. You will require an iTunes account, whether you want it or not. So far, over one half million iPhones have been sold with about fifty percent of new purchasers opting to switch their service to AT&T. That’s more users for them and less for the others.
A monopoly is defined as a market in which there are many buyers but only one seller; “when you have a monopoly you can ask any price you like. Right now, and for the foreseeable future, it appears that if you want the coolest new device on the market, Apple and AT&T have cornered the market. No other cellular service provider will work with the iPhone and at the present, there are not many other devices even similar. But that won’t last long.
Verizon isn’t sitting back. They are coming after the iPhone. They have a few new PDA smart phones coming out. The LG KE850 looks very similar to the iPhone, and has the touch screen as well; but it won’t have the built in storage. It will however, offer many of the same features that can be found in the iPhone.
Samsung has updated the i730 to the i760 and has changed the layout to a horizontal slider phone, as opposed to the vertical slider. Samsung has another PDA phone coming out this year, the Samsung F700. It will have a similar layout to the iPhone, but feature a horizontal slide out keyboard. It will have its own unique OS. I’m not sure of how functional it will be, but I doubt it will have nearly as much software support as Windows Mobile does.
So, maybe for now, Apple and AT&T might have the monopoly, but it won’t be long before the other providers and cellular device manufacturers release their next latest and greatest. What new additions can they possibly think of? We will just have to stay tuned.
Apple iPod Touch
The Apple iPod Touch, known as iPod Touch, is a portable media player device which also has wireless internet connectivity, personal digital assistant function and can be used to store and play game apps. The iPod Touch is best known for its multi-touch screen capabilities which were not inherent to the predecessors of the iPod Touch. In addition, the iPod Touch can access the iTunes Store and the App Store through its WiFi features. The first iPod Touch model was introduced on September 2007. The most current model in iPod Touch is the 5th Gen iPod Touch which was released in September 2012.
The iPod Touch runs on iOS the same as the iPhone but users have to pay for the update of their operating systems. Other than the iOS, the iPod Touch is constantly compared to the Apple iPhone mainly because of its similar features and the disabled functions which are not present in the iPod Touch. The older iPod Touch models lack speakers, microphones and cameras, but the more recent ones starting from the iPod Touch 4th gen runs on a 5-megapixel iSight camera. The cellular phone features of the iPhone and the phone apps are also absent in the iPod Touch.
iPod Touch is compatible with the latter versions of the iTunes starting from iTunes 10. The iPod Touch can be connected to a Mac OS 10.5 or higher or to a PC with an operating system of Windows XP Home or higher through the use of a USB port. The iPod Touch runs on a lithium-ion battery and provides a running time of around 40 hours for audio playbacks.
• Apple iPod Touch runs on Apple’s iOS and is considered to be the most affordable device with this specification.
• Newer models of the iPod Touch are equipped with microphone, speakers, and camera/ camcording capabilities.
• Lighter than the iPhone.
• Hardware specifications are similar to iPhone.
• Features a multi-touch IPS capability which is the first among all lines of iPod products.
• Wireless connectivity allows access to iTunes Store and Apple’s App Store.
• Latest models of the iPod Touch are equipped with advanced features which allow access to third party applications
• iPod Touch maintains the high quality of audio and video.
• The iPod Touch is a great gaming console because of its wide screen display and multi touch features.
• Newer iPod Touch models are equipped with more attractive physical qualities, such as its vibrant colors and thinness of the newest models.
• Battery life slows down fast when WiFi is used.
• Older models don’t have speakers, microphone and camera functions.
• Older models have low storage capacity.
• Photo and camcording qualities still can’t match the iPhone.
The iPod Touch is still a relevant portable media device even when the iPhone and the iPad are constantly prevailing in the Apple market. Fans of the iPod Touch will undeniably appreciate the newest model from the line. The great thing about the iPod Touch is that it has the relevant features which are also found from the iPhone, except for the cellular phone functions. The newer models are also thinner and more mobile but didn’t sacrifice the quality of the battery life.
Various Ways To Use Twitter On Your iPhone
Perhaps one of the main reasons so many people buy the iPhone is for the fact that it allows you to stay connected to the world in so many dynamic ways. Instead of simply using the phone to connect with your friends, you can do so through text messaging and even e-mail. However, one of the best ways to keep your online life moving, even when you’re on the move, is by using social networking sites.
Many of the popular social networking sites allow you to access their site through your cell phone, however, the quality of service that you will get through your cell phone isn’t always desirable. One of the best social networking sites that you can control when you are on the move is Twitter.
Twitter is based off of a basic concept to keep friends and family connected, without having to use extensive steps to communicate with them. When you own an iPhone, there are several tips that you can follow to keep your use of Twitter as seamless as possible. Perhaps one of the easiest ways to stay connected with Twitter through your iPhone is through your SMS system, or through text messaging. This is a very convenient way to keep updates about what you’re doing to all of your friends and family, and all it takes is typing a short message through your SMS screen and sending it to a specific number. It is very easy to set this up on your iPhone, all you have to do is make sure you verify your phone number on Twitter’s website, and then you can start sending updates to the people who matter, no matter where you are.
Another great way to keep your Twitter site updated is through visiting their mobile website. When you have an iPhone, you are probably going to be on the Internet more than you could possibly imagine. Whether you are in a waiting room, sitting in class or on a bus, you will be checking your e-mail and other popular sites. Of course, if you have a Twitter account, than you will want to update your status while killing time.
You can do this in a special website that was specifically designed to be used on your cell phone. You will be able to update your account, view your friends account and do everything else that you normally would, but now, it’s on your cell phone.
In today’s world it seems that we are busier than ever before, thus making the need to stay connected to those you care about extremely important. One way to keep in touch with your friends and family is through having a great cell phone, such as the iPhone. However, also being apart of an online social networking community, like Twitter, you will be able to keep your friends and family in-the-know, without having to worry about spending unnecessary amounts of time on the phone.
The greatest aspect of the iPhone is the fact that it streamlines all forms of communication, whether it be through text messaging or with checking your e-mail, the iPhone will take any hassle out of communicating with the world around you.
Apple iPhone and AT&T
The Apple iPhone and AT&T, is exclusivity a good thing? The answer to the question depends on what side of the market you fall. If you are a consumer, exclusive agreements are rarely a good thing. On the other hand, if you are a retailer or provider of services, exclusive contracts can help increase profitability and market share. Here is a discussion of both sides of this coin.
Apple entered into an agreement with AT&T so that AT&T is the official and exclusive provider of cell phone service for Apple’s highly coveted iPhone. If you happen to be Apple or AT&T this is a great thing. Apple makes money off of the sale of every iPhone and it collects royalties from AT&T for every cell phone contract sold to an iPhone user. Not a bad deal for Apple. AT&T profits because in theory every Apple iPhone sold will have to activate an AT&T cell phone agreement. Nice piece of the cell phone service pie for AT&T. As far as these two companies go, there is a lot of money to be made from this agreement. Furthermore, it saves Apple the hassle of having to make different phones or different SIM cards for all of the major cell phone service providers. From the perspective of Apple and AT&T this is a great arrangement. However, this agreement of the Apple iPhone and AT&T has opened up the door to a massive hacking movement. I am not sure that this is such a bad thing for Apple, although they claim different. Owning and using an unlocked phone is a status symbol in itself. A way of “sticking it” to corporate America. Apple may just be selling more phones because of this. It is free and effective advertising resulting in sales for Apple. I’m sure AT&T does not appreciate the hacking, as they have nothing to gain from it. This is the corporate end of the Apple iPhone and AT&T equation.
What does the exclusive agreement with the Apple iPhone and AT&T mean to the consumer? It means that there is a limited way of acquiring this phone. If you already have a relationship with a cell phone service provider other than AT&T and do not wish to change, then owning an iPhone is going to be difficult. What if you love the iPhone’s music and content features but do not want to use it as a cell phone. The Apple iPod does not offer internet access. One of the main selling points of the iPhone is internet abilities and music functionality. If you love MP3’s, videos, TV shows, and movies then the iPhone is a dream come true. However as soon as you go to open up your iTunes account and plug your phone into your computer you will be asked to sign up for AT&T’s cell phone service with your credit card. If you do not pass their credit check or if you do not want to use AT&T this limits you and actually excludes you from using the iPhone. In this scenario the Apple iPhone and AT&T agreement is bad for consumers because it limits free and open competition in the marketplace. AT&T has no incentive to offer any deals on cell phone service to iPhone customers.
However, no one likes to be excluded not even once. Stating you have an exclusive agreement is an open invitation to every hacker on earth to prove your agreement is not exclusive and they will find a work around. This is exactly what has happened and in this case the consumer may have a partial victory. There are free unlocks available for your iPhone on YouTube for versions of their firmware up to 1.1.3. There are software programs available for under $100 that will unlock your iPhone in seconds, with just a few clicks. An unlocked phone will work with T-Mobile and AT&T in the US or on any other standard GSM cell phone network. All you will need ids the correct SIM card. In addition, with the unlocks available, you do not have to use the cell phone service at all. You will still be able to download content to your phone either via your computer or via WiFi. Furthermore, you can get Skype VOIP service for your iPhone and get around the whole cell phone issue entirely. This is how the Apple iPhone and AT&T agreement has ended up. It looks like in the long run AT&T could be the loser.
Mobile Marketing Mistakes To Avoid
About a decade ago, there is no such thing as an iPad, a tablet, a smart phone or a mobile device that is internet enabled. Before iPhone swept the world with its cool style and amazing features, mobile marketing was all about selling ringtones, ring back tunes and text messages. So as far as anyone can tell, every one of us is fairly new to this mobile marketing craze and it is really not surprising that a lot of businesses are still working out all the tricks in it. Since that is the case, businesses who tried their luck in mobile marketing commit common mistakes on this side of the business. Here, we tell you the four of those likely mistakes that big and small companies commit in one way or the other. We hope you will not succumb to these common mistakes as well.
1. Developing an app without a backup plan to make it big. There are over half a million apps available through Android, iPhone and Blackberry apps stores. This means that your own app needs to be more than just one of the list. It should be unique, fun, catchy and addicting if it is a game or very useful and informative if it is something else. Your just should not just end when you’re done making the app. Promote is with the help of social media. Let it be seen by many people and have many testers for your app before and even after you have released it. Keep your app updated and fix bugs every now and then, allowing users to use them again because of some added features.
2. Content and mobile messaging mismatch. SMS or better known as text messages are one of the best ways to reach mobile users that are connected or linked to contents such as websites, downloadable apps and other internet content. They are great to use, unless you sent your clients links that point to contents that are not compatible with their mobile devices. For example, you sent mobile friendly emails to your contacts with mobile devices but the link in the email only works with iPhones, not on other devices. To solve this kind of issue, ask your web and app developer to use codes that will detect device and make the email compatible to each gadget. Make sure everything works perfectly, from sending message to receiving a response.
4. Targeting the wrong crowd. Mobile gadgets have the ability to track and gather data that may be useful for targeting and personalizing your mobile friendly emails and messages. This means that your messages can be sent to more people in and out of your online community. However, this doesn’t always bring good news as usually there are only about 20% of people that will take interest in your email. Specify your target and make sure they receive your deals properly.
Unlocking Your iPhone: Is It A Good Idea
We have all heard about unlocking your iPhone so that you can use a different SIM in it. This may be a good idea in certain situations. Many people want to unlock their iPhone to get around using AT&T as their cell phone service provider. Others just want to use the iPhone for internet and music capabilities and they do not want to use it as a phone at all. They hack the firmware so that they do not have to activate the phone on any network in order to use it. Here is the question before us. Unlocking your iPhone, is it a good idea?
If you are looking to unlock your iPhone to use it on another network such as T-Mobile then you are breaking the law. It is illegal and in violation of Apple’s agreement with AT&T to use it on another network. Apple receives royalties from AT&T for every iPhone that is connected to their network. Apple loses money on every hacked iPhone. Many feel that it is ok to hack the iPhone’s firmware so that it can be used on another network. It is the author’s standpoint that this ethically wrong. Whether you agree with AT&T and Apple’s agreement or not is up to you. If you do not agree with it then do not use the iPhone as a cell phone. In this case, I do not agree with the hacking of the firmware.
On the other hand if you do not want the high expense of AT&T’s iPhone service and you are looking to use the iPhone for its music and internet capabilities then hacking into the firmware so that you do not have to activate the AT&T cell phone service is OK. You should be able to buy the iPhone and use it for the music, video and internet capabilities without having to connect to AT&T’s cell phone network. You can use places that offer free WiFi to access the internet via your iPhone. The iPod does not give you internet capabilities. Therefore, if you want to have internet, combined with awesome content then you really do need an iPhone and you should not have to purchase expensive cell phone service in order to enjoy the reason most people buy an iPhone in the first place. Unlocking your iPhone, is it a good idea? In this case, yes it is.
Then there is a third reason to hack into the firmware. This is really in a grey area as it uses the full capabilities of the iPhone, including using it as a phone. You can add Skype VOIP service for about $10 a month and then you have a WiFi phone. If you are using the iPhone in this way and do not want to use AT&T’s cell phone service you are still going to have to hack into the firmware so that you do not activate the phone with AT&T. Is this in violation of the AT&T, Apple agreement? No, it is not. That agreement is for AT&T to provide exclusive cell phone service for the iPhone. The VOIP service is not cell phone service. Therefore, if you are not using another cell phone service provider for your iPhone you are not violating any agreement. This is one way to get around the exclusive contract with AT&T and still be able to send and receive calls. The only drawback is that you need to be in an area where you can pickup a WiFi signal in order to use your Skype VOIP service.
Unlocking your iPhone, is it a good idea? It depends on your views. On one hand there are legal and ethical issues with hacking into the firmware in general. However, your intent on why you are doing this also comes into play. Apple and AT&T have an exclusive agreement as far as cell phone service goes. Apple does not recommend the use of any other SIM card other than the one that came with your phone but it does not specifically prohibit it either. If you bought the iPhone to use for content and internet only or even if you plan to use it as an expensive Skype VOIP phone, that is your business and you should be able to do this without signing up for expensive cell phone service you do not need. Unlocking your iPhone, is it a good idea? Perhaps.