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Why Targeting Your Audience Matters Using Mobile Marketing

Why Targeting Your Audience Matters Using Mobile Marketing

Mobile marketing is a great way for you to get news about your business out to your client list. If done right, it can lead to growing profits for any kind of business. Use these tips and tricks when working with mobile marketing. Read carefully through the following helpful ideas.

Give your customers a taste. Provide your customers with a product sample. Sampling is a powerful marketing tool, getting a first time taste or a use of the product is enough to get many consumers hooked. Set you marketing campaign up so that when the consumer responds that they will receive a text alerting them of when they will receive the item.

Personalize your message as much as possible. Use mobile marketing platforms capable of inserting tokens into your message so you can add the customer’s name into your marketing piece. Personalized messages have a higher response rate than impersonalized ones. Be sure to allow enough characters for the name or your marketing text will be cut off.

Offer discounts or other special offers to customers using geolocation applications to check in at your business. While some applications show check-ins automatically, users can set individual preferences. By offering incentives to check in, your customers are more likely to do so, resulting in increased word of mouth advertising for your business.

Use your message recipient’s real name. People like to feel important and recognized, and adding their real name to any messages you send out will give them those feelings. Making your customer feel like you are personalizing messages to them is a great way to make them feel welcome to your business.

Compatibility is crucial. When starting a mobile marketing campaign it is essential that it will display correctly no matter which device your customer is using. There are loyal users of every mobile platform and focusing on only one device limits your customer base. At the very minimum it should be viewable on the 3 biggest devices: Blackberry, iPhone, and Android.

Get your website mobile friendly! Take a look at your website on a mobile device. Don’t like what you see? Most don’t until you get your site onto a mobile-friendly platform. Look at your content management system to see if it offers a mobile plugin, or talk to a local digital advertising agency to build a solution for you. Either way, it is important to make your site look professional and engaging on mobile devices!

Your mobile ads must be short and sweet or the customer will delete! Customers do not want or have the time to scroll through lengthy messages. Keep your ads as brief and concise as possible to increase the chances of it being read and of customers purchasing your product!

Use the information that you learned from this article to build a successful mobile marketing plan. These tips are going to help you make the most of the efforts that you put in to the marketing for your business. Use them all wisely to help you get the word out about the things going on with your business.

How To Use Mobile Marketing To Your Advantage (2)

How To Use Mobile Marketing To Your Advantage

Ready to begin with your own mobile marketing plan? Do you know where to start or how to begin? Do you know what will work best for your business? If you have no clue how to answer these last couple questions, the tips that are listed below are for you.

Do not send messages out at odd hours. Keep the messages restricted to normal business hours in the area in which you are sending them. Do not send any out on Sundays or on big holidays. This will allow your customers to know that you respect their time and beliefs.

Offer special discounts or value to your mobile marketing customers. Because mobile followers usually require customers to elect to receive information, make it worthwhile for them to enroll. By offering greater discounts or better offers than those available through your web site or print marketing, you can increase the number of customers enrolled in your mobile program.

Whether you are running a large business or a small home business, you need to sit down and develop a social media policy that sets the standards of what should and should not be done through social media. This is going to help you and your company from the many things that could possibly go wrong.

If you really want to convert sales with mobile marketing, work hard to make visiting your site a pleasurable experience for people. Because most mobile users are on-the-go users, they’re more inclined to quickly browse through multiple sites than PC users are. Give them a reason to stick around.

Compatibility is crucial. When starting a mobile marketing campaign it is essential that it will display correctly no matter which device your customer is using. There are loyal users of every mobile platform and focusing on only one device limits your customer base. At the very minimum it should be viewable on the 3 biggest devices: Blackberry, iPhone, and Android.

Focus on using mobile marketing especially for customer retention. If people have already purchased from you, they are more likely to welcome mobile communication from you if they are pleased with your product. Try to reach new prospects, but never lose sight of the opportunity you have with people who are your customers already.

Brevity should always be the keystone of your mobile marketing communications. Although it seems like people use their smart phones all the time, that does not mean they want to spend their time reading long advertisements. Make mobile messages as short and to-the-point as you possibly can.

You must remember that in order to receive something from your subscribers you have to give to them. Try offering some type of incentive. This can be special access to relevant information, special mobile content, or even some coupons to help increase their take rates and your subscribers’ participation.

Do you know how to begin your mobile marketing plan now? Can you now find a place to begin with it? Do you know what will work for your business? If you can now provide an answer to these questions, then you have read and understood the previous tips, and are now ready to make mobile marketing work for you.

How To Improve Your Mobile Marketing Campaign (3)

How To Improve Your Mobile Marketing Campaign

Picture this, you have a way of reaching exactly the type of audience you want and it can be done through something that they hold close to their heart…literally. Mobile marketing is one of the greatest forms of marketing when done right. Read on if you would like to find out more.

Make your campaign compatible with all mobile platforms. Your ads must be displayable on all different types of smartsphone applications including Android, Blackberry and the iphone. It would be a mistake to not display on one of these platforms because you would be missing out on advertising to a huge portion of users.

The best text message that you send will be non-commercial related. They will be brief and have links to your customers that will be valuable. You don’t want to appear to give them nothing but a sales pitch over and over. Keep your texts to a limit so you are not bombarding your customers.

Along with mobile marketing and using social media to promote your business, you need to have some official company guidelines, as far as conduct goes on those social media sites. The social media and mobile are the face of your business, as much as any website or advertisement, so have a policy to define how team members should act and engage your customers.

Anytime, you are doing a mobile marketing promotion. You want to let as many people know about this as possible. Put the information on flyers, write about it on your blog and social-networking sites, and create special business cards for the event. The more people that know about it, more customers you will have.

Mobile phones have become very personal. People can download what apps they want, customize their phone to look how they like it, and many have all contacts and their calendar saved in their phone. You want to make your mobile marketing strategy hit people on a personal level. The more relevant your information is to your customers, they more personal it will feel.

Make sure your mobile marketing campaign works across all mobile platforms. To run a successful campaign, you don’t want to leave a large part of your audience without the availablity to see your ads. You also don’t want to discourage them by running an ad that they can see, but doesn’t function properly on their device. Make sure your campaign is available on all platforms, and test it for functionality before you email it.

Take advantage of using SMS, or text messaging, to connect with your consumers using mobile devices. This is a way to generate leads, collect consumer information, and build customer relationships. Mobile device users are conditioned to read text messages, so your messages have a very good chance to be read.

To summarize people grow close to their mobile devices. If you are able to create your mobile marketing plan in a way that respects your customer’s privacy and appeals to their interests, then you have got a great chance to draw in more business. Hopefully this article helped you solidify some ideas.

Mobile Marketing At Its Best: Here’s How You Do It (2)

Mobile Marketing At Its Best: Here’s How You Do It

Did you know that mobile marketing not only covers the most commonly referenced area of mobile devices, but also mobile billboards, travelling expos and any type of advertising that is in some sort of motion. If you ever wanted to further your knowledge of mobile marketing, then check out the next few paragraphs.

Include audio and video in your mobile marketing strategy. Mobile marketing is more than text messages and e-mails. Today, with faster mobile download speeds, audio and video are key components to any successful strategy. Consider offering audio or video podcasts, short audio interviews or live, on-the-scene video to your media mix.

Make your campaign compatible with all mobile platforms. Your ads must be displayable on all different types of smartsphone applications including Android, Blackberry and the iphone. It would be a mistake to not display on one of these platforms because you would be missing out on advertising to a huge portion of users.

Because users will be viewing them on small screens, mobile advertising messages need to be brief, clear and express urgency. Every ad should focus on a call to action that tells the market to do something. Forgetting to include a call to action in your mobile advertising messages is a common mistake that beginners often make.

Perform usability testing for your campaign. Enlist your friends, family and co-workers to help you by receiving messages and responding to them. Ask for feedback on ease of use and enjoyment. They should like what they see on the display and report that it was clear and easy to follow.

Utilize mobile search engine optimization. A majority of the mobile searches that are made are done using Google, so having a strong SEO strategy is just as important for mobile marketing as it is for other online ventures. In addition, many devices tailor search results by location, so be sure to include location-specific web pages.

Integrate your mobile ad campaign into every other aspect of your advertising to optimize the effects of it! Make note of it on your blog and online social networking accounts. This way you keep in your promotional loop all potential customers, whether they are in an office, car or waiting for a bus!

Integrate all of your social platforms with any location-based accounts that you have. Connect your website, blog, Twitter and Facebook URLs with your location-based pages as soon as possible. All platforms, including your mobile-marketing one, should have a consistent representation of your brand, or you risk confusing your customer base.

Make sure your advertisements work for all types of mobile devices. If your programming is only accessible by one type, like an Android, you will lose out on entire populations of prospective clients from other platforms. Using cross-platform programming is the best method to attract the most customers to your business.

In conclusion, not only does mobile marketing cover a wide amount of media types, but it can also be used to appeal to a wide variety of customers. You should definitely give the tips and tricks provided in this article a try; and you should be ecstatic with the results that you see.

Grow Your Business With These Mobile Marketing Concepts

Grow Your Business With These Mobile Marketing Concepts

Mobile marketing is quickly becoming the best, fastest and easiest way to reach your customers. Many people are attached to their cell phones and reaching them this way is very convenient. This article will give you ideas on how you can use mobile marketing strategies to reach out to your customers.

When sending messages to your customers, be sure to use their real name. Using your customers real name in the message creates a more personal atmosphere that will allow you to bond with them and make your message seem less automated or robotic and more realistic, friendly, and overall more genuine.

To increase your conversions, choose call-to-actions that are strategically optimized for the mobile experience. Traditional call-to-actions, like driving visitors to web forms and non-optimized pages can be very clunky in a mobile environment. Instead, try utilizing call-to-actions that befit the smaller screen like click-to-call or simply booking an appointment time.

Compatibility is crucial. When starting a mobile marketing campaign it is essential that it will display correctly no matter which device your customer is using. There are loyal users of every mobile platform and focusing on only one device limits your customer base. At the very minimum it should be viewable on the 3 biggest devices: Blackberry, iPhone, and Android.

Don’t concentrate so much on finding the time and the budget for social media. Focus instead on the integration of mobile marketing and social media into your business. You may be surprised to find out the things that you are currently unable to do because you are not yet mobile-marketing friendly. Concentrate on leveraging what you can.

One way to get people more interested in your mobile marketing campaign is to make it fun and exciting. Many people will look through their phone when they are waiting for something else, like a bus or a train. If you are able to still market your product, and give your customers something to do at the same time, you will find more productivity from your mobile marketing.

When using mobile marketing, try to use text as much as possible and avoid using large files such as pictures. You might have the best mobile device with super screaming fast 4G download speeds where you can access the net from anywhere, but your customer likely does not. So design your mobile marketing in ways the work for everyone.

Check out free mobile apps around the web and get some of these to offer your customers in your mobile marketing campaign. With a regular campaign, you can offer things like free eBooks and white papers. In the mobile world, however, people are really interested in apps. Find some cool ones to offer free.

As you can see, there are many easy things you can do to make your mobile marketing campaign a success. Follow the tips that this article offers and you will be well on your way to reaching your customers and growing your clientele, through the use of successful mobile marketing.

Review 2012: The Favorite Gadgets In 2012

Review 2012: The Favorite Gadgets In 2012

Assuming that 2012 will not be the last year and there would be a 2013 to look forward to, then 2012 is a great year that will serve as the foundation of exciting technologies. This year marked the release of great gadgets that will shape the technology landscape for years to come.
Some early adopters have jockeyed for their favorite gadgets that will make their daily lives and work a bit easier. Gadgets that range from increasing productivity, gaming and entertainment have revolutionized how we work, play and entertained. The PC revolution of the 1980s have seen its bitter and as technology has shifted to become mobile and computing now using the clouds. Let us pause and then rewind to the gadgets that made some noise this year.
iPhone 5
Surely a new release of the iconic smartphone will create a buzz (okay two more buzz). In fact, iPhone sales has reached three million in its first weekend release. One of the most anticipated gadgets of 2012, iPhone 5’s launch was greeted with a mixed bag of reaction. Some people were not surprised about the specs and the design owing to the numerous leaks and rumors leading to the launch. Whether or not, iPhone still catches your fancy, it is one piece of hardware that will stand out as all-time favorite gadgets.
Samsung Galaxy S3
Launched in mid-May, the Samsung Galaxy S3 took the title Best Selling Smartphone in the World for the third quarter of 2012. It sold more than 30 million units thus far. The sales record alone will show that the beast smartphone offering from Samsung will surely make the guys at Apple scamper to wrest the lead from the guys from South Korea. Innovation and improvement in design, made the Galaxy S3 endeared to smartphone lovers in Europe and in Asia.
Samsung Galaxy Note 2
This 5.5-inch combination tablet and phone (also known as phablet) has sold more than three million units in just a little over a month. That is an impressive number considering that it was launched almost the same time Apple introduced the iPhone 5 to the market. The use of the S-Pen revived the use of a stylus that has gone out of style with the introduction of the capacitive touchscreen in the original iPhone. The Note 2 has an impressive offering that has lured three million people to try this one heckuva phone.
iPad Mini
The late Steve Jobs said that tablets less than nine inches would not sell. Now his folks at Apple think that a tablet that is smaller than the iconic iPad will sell. Fast forward to October as Apple beat its competitors’ announcements by launching iPad mini. The iPad mini is a smaller version of the iPad2. It shares essentially the same A5 processor but with upgraded iSight rear camera. It shares the same screen resolution with the iPad 2. The opening day of iPad sales was a mixed bag and only time can tell if iPad mini will become a blockbuster hit.
Nexus 7
Google launched its own Android-powered; Asus-manufactured tablet to counter the offerings of Apple. Named Nexus 7, it has a seven-inch IPS display powered by a quad-core nVidiaTegra 3 SoC. What makes the Nexus 7 different from other Android tablets is its price. In October, the price of Nexus 7 went down from $299 to $199. This appears that the tablet is being sold without profit. How does Google get more money? From adverts of course!
Amazon Kindle
Just like Nexus 7, Amazon is selling its Kindle tablets almost without profit. Amazon is banking on the sale of books and other media from its online store. With a facelift, the Kindle was 2011 Android tablet poster child and it seeks to reclaim its lofty position but sees Nexus 7 as a big stumbling block.

Hot Gadgets: Holiday Must-Haves for 2007

Hot Gadgets: Holiday Must-Haves for 2007

Each summer, consumer electronics gurus peer into their crystal balls to anticipate what hot gadgets will be considered must-haves for the upcoming holiday season. This year, those electronics taking center stage consist of some no-brainers as well as a few surprises. They’re fun, they’re innovative, and they’re sure to be sold out by the end of November. Here’s a preview of the hot gadgets that will be in the news and on almost everyone’s holiday wish list:

1. Apple iPhone. Steve Jobs has done it again and designed a totally innovative device that’s so much more than a mobile phone. With a gorgeous appearance, a bright three-and-a-half inch display, and an intuitive touchscreen user interface, the iPhone is captivating. And that’s before you even get to the features, which include an exceptional cell phone with visual voicemail, a digital camera, email functionality, a web browser, an iPod for music, and SMS. The applications, such as Google maps, stocks, weather, notes, and so forth, are just as impressive. As is the $500 price tag. Nonetheless, the iPhone is sure to top many holiday wish lists.

2. i-Sing from Outrageous. Consumer electronics and toy company Outrageous has taken the “American Idol” phenomenon to the logical step with i-Sing, a specialized MP3 player that is, for lack of a better term, a next generation handheld karaoke machine. After buying MP3 downloads, users can load them into the player, then use proprietary software to input the lyrics of the songs – either the original lyrics or those written by the user. Users can then easily remove the original vocals from a song and record their own voices over the melodies while reading a display of the lyrics. With an internal speaker and microphone, as well as a high quality display and earphones, i-Sing can be used to create music that users can then upload to YouTube, MySpace, and other social networking sites. And, at around $129, i-Sing is a sure-fire hit.

3. Nintendo Wii. Although the Nintendo Wii gaming console has been out for almost a year, its scarcity will still make it a hot commodity this holiday season – and for good reason. With its innovative controller and Nunchuk, Wii has taken gaming to the next level. But the Wii is much more than a gaming console. It also offers Web browsing, shopping, photo sharing, news, and much more. Now that the use of the system is ramping up, there are an increasing number of video games available for the Wii – which will also be hot this holiday season.

Each year, several hot gadgets emerge as top sellers for the holiday season. This year, you can bet that the iPhone, i-Sing, and Wii will make the cut.

Could This Be The Next Great Monopoly?

Could This Be The Next Great Monopoly?

Recently, Apple launched the much anticipated iPhone. The next generation in handheld devices complete with MP3 player, Video/Movie player, Internet access, and Cell Phone. It’s obvious that the way that the launch was handled that right off the bat this new device would be a hit. But at what cost?

Reports of iPhones ranging between five hundred and six hundred dollars per device was not enough to turn away the thousands around the country that stood in line to be one of the first to put their hands on one of these. While most people wait in line for just a few hours, there were several die-hards that waited for a day or two, much like a Hollywood premiere or a once in a lifetime concert.

Once the doors opened, the excitement intensified, but this excitement was short lived by many when they found out that they were required to sign up for a service plan with AT&T. Many opted to get the iPhone anyway, and several attempted to get it to work with their regular cell phone carrier by replacing the sim card from their existing phones. All to find out that AT&T is the ONLY cell carrier that is supported by the iPhone.

If that is not enough, you need to setup through APPLE as well. You will require an iTunes account, whether you want it or not. So far, over one half million iPhones have been sold with about fifty percent of new purchasers opting to switch their service to AT&T. That’s more users for them and less for the others.

A monopoly is defined as a market in which there are many buyers but only one seller; “when you have a monopoly you can ask any price you like. Right now, and for the foreseeable future, it appears that if you want the coolest new device on the market, Apple and AT&T have cornered the market. No other cellular service provider will work with the iPhone and at the present, there are not many other devices even similar. But that won’t last long.

Verizon isn’t sitting back. They are coming after the iPhone. They have a few new PDA smart phones coming out. The LG KE850 looks very similar to the iPhone, and has the touch screen as well; but it won’t have the built in storage. It will however, offer many of the same features that can be found in the iPhone.

Samsung has updated the i730 to the i760 and has changed the layout to a horizontal slider phone, as opposed to the vertical slider. Samsung has another PDA phone coming out this year, the Samsung F700. It will have a similar layout to the iPhone, but feature a horizontal slide out keyboard. It will have its own unique OS. I’m not sure of how functional it will be, but I doubt it will have nearly as much software support as Windows Mobile does.

So, maybe for now, Apple and AT&T might have the monopoly, but it won’t be long before the other providers and cellular device manufacturers release their next latest and greatest. What new additions can they possibly think of? We will just have to stay tuned.

Apple iPod Touch (2)

Apple iPod Touch

The Apple iPod Touch, known as iPod Touch, is a portable media player device which also has wireless internet connectivity, personal digital assistant function and can be used to store and play game apps. The iPod Touch is best known for its multi-touch screen capabilities which were not inherent to the predecessors of the iPod Touch. In addition, the iPod Touch can access the iTunes Store and the App Store through its WiFi features. The first iPod Touch model was introduced on September 2007. The most current model in iPod Touch is the 5th Gen iPod Touch which was released in September 2012.
The iPod Touch runs on iOS the same as the iPhone but users have to pay for the update of their operating systems. Other than the iOS, the iPod Touch is constantly compared to the Apple iPhone mainly because of its similar features and the disabled functions which are not present in the iPod Touch. The older iPod Touch models lack speakers, microphones and cameras, but the more recent ones starting from the iPod Touch 4th gen runs on a 5-megapixel iSight camera. The cellular phone features of the iPhone and the phone apps are also absent in the iPod Touch.
iPod Touch is compatible with the latter versions of the iTunes starting from iTunes 10. The iPod Touch can be connected to a Mac OS 10.5 or higher or to a PC with an operating system of Windows XP Home or higher through the use of a USB port. The iPod Touch runs on a lithium-ion battery and provides a running time of around 40 hours for audio playbacks.
Positives
• Apple iPod Touch runs on Apple’s iOS and is considered to be the most affordable device with this specification.
• Newer models of the iPod Touch are equipped with microphone, speakers, and camera/ camcording capabilities.
• Lighter than the iPhone.
• Hardware specifications are similar to iPhone.
• Features a multi-touch IPS capability which is the first among all lines of iPod products.
• Wireless connectivity allows access to iTunes Store and Apple’s App Store.
• Latest models of the iPod Touch are equipped with advanced features which allow access to third party applications
• iPod Touch maintains the high quality of audio and video.
• The iPod Touch is a great gaming console because of its wide screen display and multi touch features.
• Newer iPod Touch models are equipped with more attractive physical qualities, such as its vibrant colors and thinness of the newest models.
Negatives
• Battery life slows down fast when WiFi is used.
• Older models don’t have speakers, microphone and camera functions.
• Older models have low storage capacity.
• Photo and camcording qualities still can’t match the iPhone.
Conclusion
The iPod Touch is still a relevant portable media device even when the iPhone and the iPad are constantly prevailing in the Apple market. Fans of the iPod Touch will undeniably appreciate the newest model from the line. The great thing about the iPod Touch is that it has the relevant features which are also found from the iPhone, except for the cellular phone functions. The newer models are also thinner and more mobile but didn’t sacrifice the quality of the battery life.

Various Ways To Use Twitter On Your iPhone

Various Ways To Use Twitter On Your iPhone

Perhaps one of the main reasons so many people buy the iPhone is for the fact that it allows you to stay connected to the world in so many dynamic ways. Instead of simply using the phone to connect with your friends, you can do so through text messaging and even e-mail. However, one of the best ways to keep your online life moving, even when you’re on the move, is by using social networking sites.

Many of the popular social networking sites allow you to access their site through your cell phone, however, the quality of service that you will get through your cell phone isn’t always desirable. One of the best social networking sites that you can control when you are on the move is Twitter.

Twitter is based off of a basic concept to keep friends and family connected, without having to use extensive steps to communicate with them. When you own an iPhone, there are several tips that you can follow to keep your use of Twitter as seamless as possible. Perhaps one of the easiest ways to stay connected with Twitter through your iPhone is through your SMS system, or through text messaging. This is a very convenient way to keep updates about what you’re doing to all of your friends and family, and all it takes is typing a short message through your SMS screen and sending it to a specific number. It is very easy to set this up on your iPhone, all you have to do is make sure you verify your phone number on Twitter’s website, and then you can start sending updates to the people who matter, no matter where you are.

Another great way to keep your Twitter site updated is through visiting their mobile website. When you have an iPhone, you are probably going to be on the Internet more than you could possibly imagine. Whether you are in a waiting room, sitting in class or on a bus, you will be checking your e-mail and other popular sites. Of course, if you have a Twitter account, than you will want to update your status while killing time.

You can do this in a special website that was specifically designed to be used on your cell phone. You will be able to update your account, view your friends account and do everything else that you normally would, but now, it’s on your cell phone.

In today’s world it seems that we are busier than ever before, thus making the need to stay connected to those you care about extremely important. One way to keep in touch with your friends and family is through having a great cell phone, such as the iPhone. However, also being apart of an online social networking community, like Twitter, you will be able to keep your friends and family in-the-know, without having to worry about spending unnecessary amounts of time on the phone.

The greatest aspect of the iPhone is the fact that it streamlines all forms of communication, whether it be through text messaging or with checking your e-mail, the iPhone will take any hassle out of communicating with the world around you.