Mobile Marketing Mistakes To Avoid
About a decade ago, there is no such thing as an iPad, a tablet, a smart phone or a mobile device that is internet enabled. Before iPhone swept the world with its cool style and amazing features, mobile marketing was all about selling ringtones, ring back tunes and text messages. So as far as anyone can tell, every one of us is fairly new to this mobile marketing craze and it is really not surprising that a lot of businesses are still working out all the tricks in it. Since that is the case, businesses who tried their luck in mobile marketing commit common mistakes on this side of the business. Here, we tell you the four of those likely mistakes that big and small companies commit in one way or the other. We hope you will not succumb to these common mistakes as well.
1. Developing an app without a backup plan to make it big. There are over half a million apps available through Android, iPhone and Blackberry apps stores. This means that your own app needs to be more than just one of the list. It should be unique, fun, catchy and addicting if it is a game or very useful and informative if it is something else. Your just should not just end when you’re done making the app. Promote is with the help of social media. Let it be seen by many people and have many testers for your app before and even after you have released it. Keep your app updated and fix bugs every now and then, allowing users to use them again because of some added features.
2. Content and mobile messaging mismatch. SMS or better known as text messages are one of the best ways to reach mobile users that are connected or linked to contents such as websites, downloadable apps and other internet content. They are great to use, unless you sent your clients links that point to contents that are not compatible with their mobile devices. For example, you sent mobile friendly emails to your contacts with mobile devices but the link in the email only works with iPhones, not on other devices. To solve this kind of issue, ask your web and app developer to use codes that will detect device and make the email compatible to each gadget. Make sure everything works perfectly, from sending message to receiving a response.
4. Targeting the wrong crowd. Mobile gadgets have the ability to track and gather data that may be useful for targeting and personalizing your mobile friendly emails and messages. This means that your messages can be sent to more people in and out of your online community. However, this doesn’t always bring good news as usually there are only about 20% of people that will take interest in your email. Specify your target and make sure they receive your deals properly.
Unlocking Your iPhone: Is It A Good Idea
We have all heard about unlocking your iPhone so that you can use a different SIM in it. This may be a good idea in certain situations. Many people want to unlock their iPhone to get around using AT&T as their cell phone service provider. Others just want to use the iPhone for internet and music capabilities and they do not want to use it as a phone at all. They hack the firmware so that they do not have to activate the phone on any network in order to use it. Here is the question before us. Unlocking your iPhone, is it a good idea?
If you are looking to unlock your iPhone to use it on another network such as T-Mobile then you are breaking the law. It is illegal and in violation of Apple’s agreement with AT&T to use it on another network. Apple receives royalties from AT&T for every iPhone that is connected to their network. Apple loses money on every hacked iPhone. Many feel that it is ok to hack the iPhone’s firmware so that it can be used on another network. It is the author’s standpoint that this ethically wrong. Whether you agree with AT&T and Apple’s agreement or not is up to you. If you do not agree with it then do not use the iPhone as a cell phone. In this case, I do not agree with the hacking of the firmware.
On the other hand if you do not want the high expense of AT&T’s iPhone service and you are looking to use the iPhone for its music and internet capabilities then hacking into the firmware so that you do not have to activate the AT&T cell phone service is OK. You should be able to buy the iPhone and use it for the music, video and internet capabilities without having to connect to AT&T’s cell phone network. You can use places that offer free WiFi to access the internet via your iPhone. The iPod does not give you internet capabilities. Therefore, if you want to have internet, combined with awesome content then you really do need an iPhone and you should not have to purchase expensive cell phone service in order to enjoy the reason most people buy an iPhone in the first place. Unlocking your iPhone, is it a good idea? In this case, yes it is.
Then there is a third reason to hack into the firmware. This is really in a grey area as it uses the full capabilities of the iPhone, including using it as a phone. You can add Skype VOIP service for about $10 a month and then you have a WiFi phone. If you are using the iPhone in this way and do not want to use AT&T’s cell phone service you are still going to have to hack into the firmware so that you do not activate the phone with AT&T. Is this in violation of the AT&T, Apple agreement? No, it is not. That agreement is for AT&T to provide exclusive cell phone service for the iPhone. The VOIP service is not cell phone service. Therefore, if you are not using another cell phone service provider for your iPhone you are not violating any agreement. This is one way to get around the exclusive contract with AT&T and still be able to send and receive calls. The only drawback is that you need to be in an area where you can pickup a WiFi signal in order to use your Skype VOIP service.
Unlocking your iPhone, is it a good idea? It depends on your views. On one hand there are legal and ethical issues with hacking into the firmware in general. However, your intent on why you are doing this also comes into play. Apple and AT&T have an exclusive agreement as far as cell phone service goes. Apple does not recommend the use of any other SIM card other than the one that came with your phone but it does not specifically prohibit it either. If you bought the iPhone to use for content and internet only or even if you plan to use it as an expensive Skype VOIP phone, that is your business and you should be able to do this without signing up for expensive cell phone service you do not need. Unlocking your iPhone, is it a good idea? Perhaps.
Just before launch, every person anticipated the apple iphone along with restlessness, then with wonderful reviews under its belt, the gadget came to be the center of attention in today’s modern cosmos. Exactly what’s comical to me is that everybody’s explaining simply the benefits from the iPhone (probably considering that they wish to sell this to you). I believe the iPhone is really nice, yet is that worth the cash or even a rip-off? That’s exactly what I’m here to inform you.
One significant negative aspect and criticism from the Apple apple iphone is its electric battery’s life. Because of the state-of-the-art functions such as multi-touch innovation, cutting edge sensors, and also virtually the same system software as in the Mac, the electric battery is actually drained easily. Fact is Apple discharged the apple iphone before producing a top-tier battery.
apple iphone specifically using AT&T’s Advantage is but another significant issue. The records system is actually slow compared with various other much more industrialized networks today. Apple has asserted this component really isn’t a primary setback, effectively, given that the device had been made to become well-known regarding acquiring broadband hookup using Wi-Fi Hotspots. Just, the system is actually slower compared to just what you’re used to with your computer.
The iPhone does not sustain the sophisticated 3G modern technology for no particular reason. That is actually a puzzle. MMS features may not be also delivered in the iPhone. Neither are actually voice dialing or audio. This suggests that it’s merely a dual-band cellular phone.
Addressing texting, there is no on-the-spot messaging. For that reason, you’ll must follow simple and basic emails. This can be a drag in business setup. And just what creates concerns worse, you can not copy as well as mix significant information.
The iPhone does not possess a moment port in any way. Apple declares there suffices installed memory, however consumers today assume to possess the feature of outside mind. Therefore, Bluetooth functionalities are weak a carry out certainly not assist report transmissions or A2DP. Once again I ask, what make use of performs the apple iphone eat businesspeople?
Okay. I’m being a little bit of rough. The Apple iPhone is actually still the most effective portable phone on the marketplace, but that does not indicate there is actually not area for enhancement. That is actually possible Apple is actually sparing the upgrades for the next addition of the iPhone.
The iPhone possesses state-of-the-art components as mentioned previously. We’ve certainly never found everything like this, however is it in evaluation worth the amount of money? If you require the most ideal there is then potentially. This is actually a good plaything yet may certainly not be actually as valuable as priced.
The gadget’s value also depends on just what you’ll be using it for. If you’re a business owner, you may intend to stay with your present PDA until the Apple iPhone is upgraded. If you’re searching for the absolute most modern, best toy on the market that you may use to surf the internet anywhere (for enjoyment functions) it could be worth the investment for you.
Apple did fairly well with the iPhone. Take note that this post is actually simply about the negative aspects. Certainly, there are a lot of perks you must understand prior to choosing whether to get the apple iphone.
Wait! Did I state you’re stuck to a two-year contract if you purchase the apple iphone?
Many waited for the launch from the iPhone when it ultimately got there in the summer season of 2007 free throw line to get one was a long one. For individuals that really did not stay in the USA the standing by within this collection will must carry on till Nov the same year and already it stood crystal clear that the phone must get unlocked to meet its total possibility. To get an apple iphone as well as not unlock that would certainly be actually considered a rubbish of funds through numerous, specifically given that unlocking ended up being so simple as clicking your mouse.
Ripping off Customers
That is actually questionable if that is actually OK to open an apple iphone but this can simply be reversed as a client that buys this pricey phone is actually forced to allow the relations to the driver this is connected to. In the USA the phone operator is actually AT&T as well as sometimes purchasing the phone implies that a client must adhere to the phone company for 2 years! That appears that such a plan burglarizes the clients of the advantages from an open market where rates are affected due to the competition of the telephone company. To uncover the iPhone suggests to obtain a better range of fees as well as registrations.
In Europe that is simply feasible for people residing in the UK, Germany or France to take pleasure in the latched apple iphone. That is certainly not unique with organisation connections in between these nations and also implies that consumers in Europe are going to not just have to approve the fees from the company with the civil liberties to the iPhone in their own country however likewise the conversion rates that are incorporated as they cross in to among the various other nations. By unlocking the apple iphone this will acquire a much better credibility as a phone that could be suitabled for everyone.
Stationary mobile phone
For folks staying in nations besides the UK, France, Germany and also the United States, the only method to delight in an iPhone is actually to unlock that. This is fairly remarkable that a phone that is implied to be utilized as an all over tool really isn’t match to become made use of globally. Without a simlock the phone ends up being affordable and also more attractive as well as it can easily much better be made use of around the globe. Removing the lock-feature will definitely not only help the terrific several customers that would like to utilize it however likewise the developers that definitely wish to observe their phone dominate the planet.
If you determine to unlock your apple iphone its own encourage you do this with a reputable company that knows exactly what its own performing and also may offer you propper assistance. There are actually several instances where an iPhone has actually been bricked by malfunctioning software program.
The iPhone goes on sale on June 29th, are you ready? Read the latest tips on snagging your own iPhone.
Do you have your heart set on an iPhone? You may want to get in line now. A May poll by research firm M:Metrics revealed that about 19 million U.S. cell phone users are ready to fork over as much as $599 for the new iPhone. That’s almost what Bernstein Research predicts Apple will sell through 2008.
The new iPhone will go on sale June 29 and all indications are the demand will be huge. AT&T is hiring 2000 temporary workers to help with the launch. Apple CEO Steve Jobs has forecast sales of 10 million iPhones in the first 18 months –a conservative estimate based on independent research.
AT&T nabbed the iPhone exclusive early on. M:Metrics analyst Mark Donovan said “Two-thirds of the people who said they have a strong interest in buying an iPhone currently subscribe to AT&T’s three biggest competitors.” He added “In this mature market, it’s all about stealing customers from competitors.”
Even the hefty price tag – as much a $599 with a two year contract – does not seem to discourage potential buyers. It is still unclear what plan AT&T will require with the iPhone but you can be sure the lure of technology will overpower the fear of the unknown. Donovan noted that once the initial group gets its iPhones contract pricing may be a barrier to some buyers.
Because of the youthful demographic, T-Mobile customers seem to have the most interest in changing. According to the M:Metrics survey, 12.5% of T-Mobile subscribers expressed a high interest in buying the iPhone, compared to 8.1% for Sprint Nextel customers and 6.7% for Verizon users.
Here are a few iPhone shopping tips.
• Get your www.CellForCash.com transaction started right away. You can have your box by the time you get your iPhone and some cash in your pocket to help you get past the sticker shock.
• AT&T spokesman John Kampfe says “The iPhone will be available…only in AT&T-owned retail stores, Apple retail stores and through Apple’s online store.” Check out Apple’s online store on June 29. According to Steve Jobs the iPhone is set to go on sale at 6 p.m. that day. But forget trying AT&T’s site; the company says it won’t be selling iPhones online, at least initially.
• Call a few local AT&T stores and see if you can get on their waiting lists or if your local sales representative has any tips about how that particular store is handling requests.
• Show up early at an Apple store or company-owned AT&T store before they open on June 29. The big question is how many phones each store will stock.
• Wait until the June 29 launch mania dies down and hope that AT&T and Apple decide to allow locally owned AT&T agents to sell the iPhone.
AT&T Inc. has spent $50 million on its network in anticipation of the heightened activity expected to follow the iPhone’s debut on the 29th, anyone willing to break their existing contract can expect to pat $175 on top of the cost of the new gadget.
Apple is hyping this product like no other and it’s far from over. Stay tuned for more info as we get it.
You have seen all of the ads. The Apple iPhone is one of the few phones that are truly internet friendly. There are many places to visit with a mobile phone, but depending on your phone and connection speeds, you may be seriously disappointed. The iPhone has revolutionized how we access the internet with our cell phones. If you don’t believe this, just take a look at how many websites offer iPhone content. There are a number of really good websites for your iPhone. The ones listed below are just a few of them.
Facebook is a website that seems to have been designed for an iPhone. There are many mobile applications available for free downloading on Facebook. A visit to this website via your Apple iPhone will allow you to share photos, thoughts, ideas, and more with your entire social network. Online social networking websites are becoming more popular everyday. If you do not believe this just look at how many new Facebook and MySpace accounts are opened everyday. This is not just for children. With Facebook and an iPhone, you can stay in touch with your teenagers. It’s easy to keep tabs on them if you have them list you as a friend in their Facebook profile. This way with a few taps of the screen, you can see who their friends are. You will know where they are going and what they are doing because you can easily ask them. This is one way to make websites for your iPhone work for you.
Another website for your iPhone is YouTube. The movies and other items available for download on YouTube are iPhone compatible. You do not need a converter application to download and view content from YouTube on your iPhone. YouTube and Apple have worked together on this so that with your iPhone your access to the fun on YouTube is quick and easy. This comes in handy when you are on a trip or away from your computer and boredom is setting in. YouTube has a lot to offer. From the funny to the absurd to things of a more serious nature, you can always find something there to entertain you. Have bored kids in the back of the car? Hand them YouTube on your iPhone and let them watch short clips from the Muppet Show. Sitting in a waiting room for what seems like an eternity? Why not check out the content on YouTube and other websites to keep you from being bored to tears. After all, it is much better than just sitting there listening to your hair grow.
Another website that is a must visit for Apple iPhone users is iTunes. This is where you can download a plethora of content for your iPhone. With what seems like an endless supply of movies, TV shows, eBooks and music, you could literally spend days searching and downloading everything that appealed to you. This is how iTunes and other websites for your iPhone help keep you entertained.
These are just three of the most popular websites for your iPhone. The great thing about this is that you can access them via your Apple iPhone or with your PC or MAC. How about that for easy access. Has the iPhone revolutionized the communication industry? Perhaps not single-handedly but it sure has contributed to it.
Ever since the introduction of the Apple iPhone, there has been a huge public response to this product. Millions of people are proclaiming the wonders and beauty of this cell phone, iPod, calendar and mobile Internet device. However, the real question is, why do you need to have an iPhone? Of course, it seems that it is a great product because it streamlines your electronic productivity and allows you to have many products wrapped up into one, but what are the real perks to having an iPhone? The answer to this question really depends on who you ask. However, there are many actual reasons why the iPhone is a great purchase.
The first reason why having an iPhone is a good idea is because it helps to streamline your life. There is no denying that many of us live a very hectic and extremely busy life. We rarely have time to relax, nonetheless running around the house looking for your cell phone, iPod and PDA. However, when you have an iPhone you are actually getting all of these electronics, in one slim and sophisticated product. Many people who used to carry around two or three electronic devices are thrilled at how easy and convenient their iPhone actually is.
They no longer have to worry about running out of pocket space for your mobile devices, thus they are able to move throughout their life without having to worry about leaving their iPod at their friends house or their cell phone at the restaurant. With the iPhone, everything is packaged in a beautiful, and one-of-a-kind, device.
Another reason why you actually need an iPod is because you are able to have the world at your fingertips, literally. Unlike other cell phones, which allow you to look at a dumb-down version of the Internet, with the iPhone, you are actually surfing the net. If you have never been able to access the Internet while sitting in traffic, or looking up your friend’s MySpace profile on a whim, than you do not understand how great it is to be able to access the World Wide Web on a moments notice. This constant availability to information is a great feature, and once you have it you will never want to own an internet-less cell phone again.
Because so many of us have jobs across town, and friends that live on the other side of the city, we are always in our cars. But what happens when you are asked to go somewhere, and you don’t know where it’s at? Normally, you get on the Internet and MapQuest it, however, if you have an iPhone, than accurate directions to any destination is only a few ‘taps’ away. When you have an iPhone, than you automatically gain access to the powerful mapping service, Google Maps, and it is with this application you can find your local pizza joint, Starbucks or even Public Library. One of the coolest features is not the fact that you can get directions to this location, but you can also call them too.
Say you typed in “Starbucks,” you would then be shown the closest Starbucks to where you are currently at. You can then call them and place your order, or ask them questions about their coffee. Very rarely will you find a device that not only connects you to your world, but also brings you closer to it. With technology seemingly pushing the “world” further away, it is extremely refreshing to find a mobile device that connects you with those around you in such a dynamic way.
If you are just one of the various people who are seeking the best and also brand-new way from colour print, check out digital different colors publishing. Digital colour publishing offers the cleanest, ideal looking printing. Nowadays, very most commercial printing firms provide electronic shade printing.
Digital different colors printing is precisely an included value to all publishing companies to their printing offering, and expands their dip rewarding brand new markets. Making use of digital different colors publishing, you could manage to switch over jobs really rapidly, even without the quiting of your procedure, or maximizing your method.
Given that is electronic the variable data publishing function is specifically useful. You might have the ability to make adjustments as well as if as an example in the content, picture, or date on a tag through tag manner. This function is actually utilized for especially numbered, coded or individualized labels at full press production rate.
Total shade publishing is actually one more area where digital printing gives a large advantage to flexo. (Flexo is Flexographic publishing that was actually launched to the publishing sector during the 1980s.) The procedure for colour publishing is actually a lot more complex with flexo due to its technological restrictions. Multi-layered printings, for example, are actually very complicated to realize in flexo. Along with electronic different colors printing, shade tags are actually not a time as well as labor-consuming project.
Bottom off the statement from digital shade printing customers, they are actually satisfied along with the premium from the printed tag, the flexibility in designs and the virtually unlimited ending up options. So they keep on returning to the printing provider along with electronic shade printing companies provide.
If you possess this solution in your printing company, probably your firm is going to likely have a stronger marketing position than other publishing companies. You could even constantly claim ‘yes’ to your customers to all their styles, no matter their difficulty, given that there are no restrictions any longer. Whatever your printing needs to have, somehow, electronic color printing can be capable to meet them.
The advantages of digital shade printing are numerous and also crucial. For example, customized concepts as well as publishing setups are quickly programmed, and as I’ve pointed out earlier you could additionally make modifications in your concept without any headache. Your venture could be generated on a mass range, also for coding as well as noting. Excellent operations performance is actually one more noteworthy characteristic of electronic units. Organisations may possess result on demand and also excellent stock management along with electronic innovation.
When you need brochures, postcards, business cards or posters printing in small quantities and fast turnaround time, who do you turn to? Surely not The Flash, your comic superhero that possess “super-speed” power. In needs like these you need to turn to your modern day super heroes – the short run printing companies.
Short run printing is a great way to print smaller quantities of products that will change occasionally or that are needed right away. This printing technology is also known as “Print on Demand”. With the document taken straight from disc to press, digital short run printing removes the expense of making plates necessary with traditional print. Hence, this means that small numbers of print jobs can be done cost effectively. Additionally, you can save thousands of dollars and enjoy other advantages like shorter lead-time and personalization.
For some people using short run digital printing systems cost much, does little and has no market. But on the other hand, some people claimed that this technology has redefined their business. This short run technology has transitioned their industry into a more profitable company.
So why use short run digital printing? The answer is simple, it is cost effective. This printing technology provides the quality of conventional lithography printing without the need of having to order large volumes to make up for the cost of printing. Because they can also be personalized they are likewise ideal for direct mail.
Digital printing has been a door opener for many businesses. Because printers sell the same thing as everyone else, everyone tries to claim that their service, quality and price are better than others. For this reason, every printer has to find something that would separate them from everyone else. And some business owners find that they have increased productivity after using digital technology and short run processes. Somehow, these gains can be credited to a combination of better pricing and more efficient press performance.
Let’s say you have greeting cards that need to be printed. Obsolete inventory through the use of short run digital press can be eliminated. This is because with this technology you can print only the needed cards, thus, resulting to orders printed in the exact quantity required. But just the same this kind of printing system is not for everyone. There are risks and changes that need to be dealt with.
Nevertheless, the printing industry will continue to change and improve in the years to come. Thus, all business owners and companies have to do is to determine whether this certain printing technique is what they need.
For those who have the Apple iPhone, it is probably quickly becoming your number one used electronic device, and why not? With such amazing features as internet access, music storage and the simplistic interface design, this product is literally taking the place of three major personal electronic devices. However, no matter what you use your iPhone for, it is still a cell phone, and with your cell phone there are several things that you expect it to do. One of the major reasons why so many people flocked towards the iPhone is because it promised to make text messaging extremely simple and convenient. And after using the iPhone for any length of time, it is easy to understand that text messaging with this cell phone is extremely easy and quick.
However, if you are used to being able to communicate to your friends and business partners through text and multimedia messages, or MMS, you may find yourself being extremely disappointed with the iPhone. The reason for this is because throughout all of the major improvements and superior features of the iPhone, it still lacks one simple feature. This feature is the ability to send MMS text messages, such as video and picture messaging. When many users first discovered the lack of this feature, there was an outcry because so many people rely on this means of communication to keep their contacts up-to-date on their current activities.
Even though the iPhone is an amazing piece of electronic equipment, not having the capabilities for sending MMS text messages is a major turn-off for so many potential customers and current ones as well. However, what if you were to find out that there was a way to get around this road block, and still send pictures of that funny looking dog to all your friends? Even though you can’t send a MMS text message, there is a way to still send pictures to your friend’s cell phones, without the means of text messaging. Most cell phones that have been made within recent years now come with e-mail capabilities, whether the users know this or not. It is by the means of e-mail that you are now able to send MMS messages to all of your friends.
It is extremely easy to do this with your iPhone, and requires very little time on your part. What you will do is “e-mail” the photos to your recipient; however, the person you are “e-mailing” doesn’t have to have e-mail support on their phone in order to receive your message. The only requirement is your recipient must be able to receive MMS messages. What you will do is find the photo you want to send on your iPhone and tap the send photo link, which is located on the bottom left hand side of your iPhone.
To send the MMS message, you will include the recipient’s phone number along with their carrier’s e-mail prefix. An example of this would be firstname.lastname@example.org for a T-mobile telephone number. This does require that you know who your recipient’s carrier is, however, all you have to do is ask your friend who their cell phone carrier is. After you have done this, you will be able to send the MMS message to them, and they will receive it like a MMS text message.
Below are the Email Prefixes for the major cell phone carriers: Verizon, vzpix.com; AT&T/Cingular, mms.att.com; T-Mobile, tmomail.net; Sprint/Nextel, messaging.sprintpcs.com; Virgin Mobile, vmobl.net; Amp’d Mobile, vzwpix.com; Alltel, message.alltel.com