Mobile Marketing At Its Best: Here’s How You Do It (2)

Mobile Marketing At Its Best: Here’s How You Do It

Did you know that mobile marketing not only covers the most commonly referenced area of mobile devices, but also mobile billboards, travelling expos and any type of advertising that is in some sort of motion. If you ever wanted to further your knowledge of mobile marketing, then check out the next few paragraphs.

Include audio and video in your mobile marketing strategy. Mobile marketing is more than text messages and e-mails. Today, with faster mobile download speeds, audio and video are key components to any successful strategy. Consider offering audio or video podcasts, short audio interviews or live, on-the-scene video to your media mix.

Make your campaign compatible with all mobile platforms. Your ads must be displayable on all different types of smartsphone applications including Android, Blackberry and the iphone. It would be a mistake to not display on one of these platforms because you would be missing out on advertising to a huge portion of users.

Because users will be viewing them on small screens, mobile advertising messages need to be brief, clear and express urgency. Every ad should focus on a call to action that tells the market to do something. Forgetting to include a call to action in your mobile advertising messages is a common mistake that beginners often make.

Perform usability testing for your campaign. Enlist your friends, family and co-workers to help you by receiving messages and responding to them. Ask for feedback on ease of use and enjoyment. They should like what they see on the display and report that it was clear and easy to follow.

Utilize mobile search engine optimization. A majority of the mobile searches that are made are done using Google, so having a strong SEO strategy is just as important for mobile marketing as it is for other online ventures. In addition, many devices tailor search results by location, so be sure to include location-specific web pages.

Integrate your mobile ad campaign into every other aspect of your advertising to optimize the effects of it! Make note of it on your blog and online social networking accounts. This way you keep in your promotional loop all potential customers, whether they are in an office, car or waiting for a bus!

Integrate all of your social platforms with any location-based accounts that you have. Connect your website, blog, Twitter and Facebook URLs with your location-based pages as soon as possible. All platforms, including your mobile-marketing one, should have a consistent representation of your brand, or you risk confusing your customer base.

Make sure your advertisements work for all types of mobile devices. If your programming is only accessible by one type, like an Android, you will lose out on entire populations of prospective clients from other platforms. Using cross-platform programming is the best method to attract the most customers to your business.

In conclusion, not only does mobile marketing cover a wide amount of media types, but it can also be used to appeal to a wide variety of customers. You should definitely give the tips and tricks provided in this article a try; and you should be ecstatic with the results that you see.

How to Sing the Song of the Unsung Hero on Your Team

How to Sing the Song of the Unsung Hero on Your Team

This article is for you if you’re a behind-the-scenes kind of person – the admin assistant who gets the presentation ready for the guys in marketing but doesn’t get to go to the meeting; the PR pro who writes all their speeches and answers all the complaint letters for the president or CEO; the at-home mother who makes sure the concert pianist practices; the deputy chief whose job description is doing all the things the chief doesn’t like to do or can’t do; or the paralegal who prepares all the pleadings, knows all the codes, and does all the licking and stamping.
Temistocle Solear, Antonio Ghislanzoni, Henri Meilhac, Jules Barbier, Michael Carre, Guiseppe Giacosa, Luigi Illica, Renato Semoni, and Nicola Haym all know what this is like.
Who on earth are these people??
Well even if you’re not an opera fan, I bet you’ve heard of the composers Verdi, Bizet, Mozart, Strauss, Gounod, Handel, Donizetti and Puccini. And I’m sure you’ve heard of some of their operas – Aida, Carmen, Cosi fan Tutte, Madame Butterfly, Faust, and Don Giovanni, for instance.
Did you know that these composers wrote the music for their operas but not the lyrics? Solear, Ghislanzoni and the other individuals in the list are what’s called “librettists.” It is they who wrote the words to the music that tell the story, without which you would be listening to a symphony, not an opera. And we never hear their names!
They’re called “librettists” because the words to the songs, which basically comprise the script of the opera, is called a “libretto.” It’s Italian for little book.
Like Gilbert and Sullivan, the pairs worked together. The inimitable Richard Wagner was the only one to compose all his operas entirely by himself, creating both music and lyrics, which may account for why they are so powerful, so “Wagnerian.”
This is quite a feat because composing music and writing words require different parts of the brain.
Sometimes the composer and librettist met in person, while other times the work was done by correspondence. Strauss worked exclusively with one librettist, after writing his own lyrics for his first opera and finding out he wasn’t good at it, but most other composers switched around, finding the right librettist for the job, or one who was available. It’s not unlike the way a lot of us work these days – long distance and by contract.
Again, grasp the significance of the work these unsung heroes did. The words are so integral to the opera they are never translated. Subtitles run across the big screen on stage, or the little screen on the chair in front of yours at the opera. We read them in our native tongue while they are sung on stage in the original German, Italian, or French. (For aficionados, anyway. Beginners may enjoy translations, such as The Chandos Opera In English series, which translates the lyrics into English.)
What an incredible collaboration an opera is. It takes costume designers as well, because an opera is as much visual as it is auditory. The Grand Opera is known for its elaborate sets and costumes. In “Turandot,” when the mob turns surly and the moon appears, she is personified and costumed in a magnificence dominated the stage for what seems like half an hour, that will keep you transfigured.
One opera I hope to see one day is Verdi’s “Aida,” excuse me, Verdi and Ghislanzoni’s “Aida” at the Bath of Caracalla in Rome, where the Triumphal March of Rhadames features live elephants and horses on stage. Now that’s entertainment!
What we don’t see at an opera is the orchestra, perhaps the most important element of all. They’re listed in the program, of course, and given their bows at the curtain calls, but we only hear them, seated down below in the orchestra pit as they are.
Many elements go together to produce the opera we see that bears the name of one man only. Take “Turandot” for instance. It was librettist Semoni who gave Puccini the suggestion for the opera in the first place, telling about “Turandotte,” a play written by Gozzi, based on a fable from the Arabian Nights.
Puccini had been searching for two years for a suitable plot for an opera, and at the age of 61 began “Turandot,” instructing his librettists, Adami and Semoni to “pour great pathos into the drama.” Puccini was known, incidentally for being extremely demanding, requiring endless rewrites from his librettists.
From his point of view however, the librettists were difficult. We can read his letters begging them to do their work. He wrote frantically to Simoni, in charge of Act III, “The third! The third! The third!”
At one point, he confessed to a friend “Music disgusts me…”, as he evidently had periods of self-doubt and composer’s block. Toscanini paid him a visit and gave him the encouragement to keep going. Every team has their Toscanini; or needs one.
Puccini was justified in urging completion of the opera as he died before the team had completed the third act. The collaboration continued on, as Toscanini found a composer named Franco Alfano, whose name is rarely mentioned, to complete it. The world premier took place on April 25th, 1926, the work of one guiding genius and many hands, hearts and minds.
It isn’t that teamwork and collaboration is new, it’s that it’s newly being recognized. Most of us realize we couldn’t accomplish anything alone, while those behind the scenes who work long and willing hours, long for some recognition. Appreciation, after all, is what tops the surveys when employees talk about what they want at their job, and it’s so consistently there, it’s a wonder it isn’t heeded more.
Richard Montuori, town manager of Bellica, Massachusetts, knows and appreciates his team. “I love [my] job,” he said a newspaper interview. “Every day is different and presents new challenges. Finances are a daily and yearly challenge, but no one person ever accomplishes anything alone. We have excellent department heads and town boards that help keep the town moving in the right direction.”
Isn’t it nice to hear someone publicly acclaim the team that makes him shine? I hope your boss or manager does this for you, and that if you’re the boss or manager, you appreciate and acknowledge – and sing – the unsung heroes in your midst.
But how do you praise everyone? There are always so many.
Here’s a leadership trick I learned from a pro. At the culmination of an anniversary banquet, engineered by many, and funded by many more, the director of the benefited-agency rose and thanked “everyone who helped make it possible to raise the $50,000.” Then he added, looking around the room, “And I’d especially like to thank someone whose name I won’t mention, but they will know who I mean.”
I thought it was me! So did a dozen other people, I’m sure, and that was what the director had in mind, he told me later when I asked him whom he had in mind, because his glance around the room was professionally ambivalent.
It works, and it’s always, always true.

Grow Your Business With These Mobile Marketing Concepts

Grow Your Business With These Mobile Marketing Concepts

Mobile marketing is quickly becoming the best, fastest and easiest way to reach your customers. Many people are attached to their cell phones and reaching them this way is very convenient. This article will give you ideas on how you can use mobile marketing strategies to reach out to your customers.

When sending messages to your customers, be sure to use their real name. Using your customers real name in the message creates a more personal atmosphere that will allow you to bond with them and make your message seem less automated or robotic and more realistic, friendly, and overall more genuine.

To increase your conversions, choose call-to-actions that are strategically optimized for the mobile experience. Traditional call-to-actions, like driving visitors to web forms and non-optimized pages can be very clunky in a mobile environment. Instead, try utilizing call-to-actions that befit the smaller screen like click-to-call or simply booking an appointment time.

Compatibility is crucial. When starting a mobile marketing campaign it is essential that it will display correctly no matter which device your customer is using. There are loyal users of every mobile platform and focusing on only one device limits your customer base. At the very minimum it should be viewable on the 3 biggest devices: Blackberry, iPhone, and Android.

Don’t concentrate so much on finding the time and the budget for social media. Focus instead on the integration of mobile marketing and social media into your business. You may be surprised to find out the things that you are currently unable to do because you are not yet mobile-marketing friendly. Concentrate on leveraging what you can.

One way to get people more interested in your mobile marketing campaign is to make it fun and exciting. Many people will look through their phone when they are waiting for something else, like a bus or a train. If you are able to still market your product, and give your customers something to do at the same time, you will find more productivity from your mobile marketing.

When using mobile marketing, try to use text as much as possible and avoid using large files such as pictures. You might have the best mobile device with super screaming fast 4G download speeds where you can access the net from anywhere, but your customer likely does not. So design your mobile marketing in ways the work for everyone.

Check out free mobile apps around the web and get some of these to offer your customers in your mobile marketing campaign. With a regular campaign, you can offer things like free eBooks and white papers. In the mobile world, however, people are really interested in apps. Find some cool ones to offer free.

As you can see, there are many easy things you can do to make your mobile marketing campaign a success. Follow the tips that this article offers and you will be well on your way to reaching your customers and growing your clientele, through the use of successful mobile marketing.

The Various Stages and Common Symptoms of Lymphoma

The Various Stages and Common Symptoms of Lymphoma

The cancer that is known as lymphoma can be clearly understood through the staging process. This refers to how the sickness is categorized based on how big it is and what parts of the body has already been affected or healed. The worse the outcome seems to be, the higher the stage of the disease could be. There are four parts or stages that the disease will be grouped into and this can only be done after the patient has undergone through series of tests and scans to rule out the body affected organs and body parts.

To give you an idea about the various stages that this illness is categorized, here are the basic points about each phase.

Stage one. At this stage, the illness has only been determined to be present at a group of lymph nodes. There are also cases wherein the illness was found in one organ, which is not part of the lymph system, but this kind of case is quite rare.

Stage two. The cancer is now seen in two or even more groups of the lymph nodes that can be found on the similar side as with the diaphragm, which is a lean kind of muscle that is located under the lungs. The diaphragm helps a person to breathe easily. This also separates the chest area from the abdomen.

Stage three. The cancer at this stage can be found at the groups of lymph nodes that are situated on both sides of the diaphragm. There are some cases wherein the adjacent organs are also involved. This also becomes part of stage III when a spleen is seen after the sickness has been detected.

Stage four. This is the terminal stage wherein the lung substance is already affected. This is also the phase when the bone marrow and liver are involved in the disease as well as the other organs that are far from the originally infected parts.

There are many other factors that can affect the results of the treatments that are done with people that are suffering from the disease, like the age of the patient and the size of the illness. If you are in the advanced stage of this sickness, you must not lose hope because there are many cases that have been healed eventually even after suffering from the higher stages.

From the early signs or when you are starting to feel like there is something wrong, do not hesitate and consult with a doctor. To help you find out if you have the symptoms that are related with the disease, here are some of the most common ones. The most common and also the most important symptoms are the lumps on your neck, groin and armpits. These are painless, which is why there are many people who disregard these easily and only start seeking help when other symptoms start to come up.

The other symptoms that you may feel once you have the enlarged lymph nodes include loss of appetite, weight loss, fever, excessive sweating, especially at night and itchiness. You may also feel weak as the cancer cells of the lymphoma start spreading and grow bigger.

Successful Home Buying Tips For You To Follow (2)

Successful Home Buying Tips For You To Follow

Buying real estate can be a real headache sometimes. Real estate comes with many laws, regulations and policies that make it difficult for customers to know exactly what they should do. This article will outline a few helpful tips for making your real estate transaction go as smoothly as possible.

Spend some time researching neighborhoods before you begin searching for a home. In particular, look up the crime rates in each neighborhood that you are considering. You may find out some statistics that you were unaware of, causing you to either eliminate some homes or place a priority on others.

Buying real estate is about developing relationships and above all else, nurturing those relationships. You can meet the right people that can help you with your goal and you can say all the right things. However, if you do not treat this as a relationship where both parties benefit, you will be selling yourself short and possibly, not seeing anything sold at all.

Never be afraid to negotiate a better price. With the weak housing market, perhaps the seller will be eager enough to reduce the sales price in order to sell. Those with great credit can pretty much call the shots these days. Although interest rates are at historic lows, few borrowers qualify and buyers are so scarce that they can often name their price.

Don’t allow the furniture arranging of a home overly influence your buying decision. Well-staged homes are designed to make the home look more attractive, but you must consider how your furniture and decor items will look in the home. On the other end of the spectrum, you may have to imagine what an unattractive home will look like if it has been cleaned, organized, or re-decorated.

Do lots of research about the neighborhood you are considering buying in, before you make the purchase of a new home. Look at the crime rate, the school system and home owners association. You are buying in to that community and deciding that you don’t fit in later can be stressful and costly.

Look beyond what you see when you are in the market to buy real estate. Most sellers will make their properties look to be in their top physical condition. Unfortunately, elaborate decorating and staging can detract from issues. Make sure you are buying more than just an momentary pretty scene.

Before purchasing a home, take its proximity to schools, shopping and other facilities into consideration. This is especially important to people who do not drive. You do not want to live somewhere that you cannot do your shopping, or where it would be difficult to bring your child to school

As you can see, buying real estate can be easier than it looks. If you keep a keen eye as a consumer, you’ll be less likely to fall into common pitfalls and traps. Being armed with knowledge also means that you’ll be more likely to get the biggest bang for your buck. Buying real estate is all about being able to play the rules to your advantage, and these tips should help you on your way to success.

  • February 25, 2019
  • Music

Review 2012: The Favorite Gadgets In 2012

Review 2012: The Favorite Gadgets In 2012

Assuming that 2012 will not be the last year and there would be a 2013 to look forward to, then 2012 is a great year that will serve as the foundation of exciting technologies. This year marked the release of great gadgets that will shape the technology landscape for years to come.
Some early adopters have jockeyed for their favorite gadgets that will make their daily lives and work a bit easier. Gadgets that range from increasing productivity, gaming and entertainment have revolutionized how we work, play and entertained. The PC revolution of the 1980s have seen its bitter and as technology has shifted to become mobile and computing now using the clouds. Let us pause and then rewind to the gadgets that made some noise this year.
iPhone 5
Surely a new release of the iconic smartphone will create a buzz (okay two more buzz). In fact, iPhone sales has reached three million in its first weekend release. One of the most anticipated gadgets of 2012, iPhone 5’s launch was greeted with a mixed bag of reaction. Some people were not surprised about the specs and the design owing to the numerous leaks and rumors leading to the launch. Whether or not, iPhone still catches your fancy, it is one piece of hardware that will stand out as all-time favorite gadgets.
Samsung Galaxy S3
Launched in mid-May, the Samsung Galaxy S3 took the title Best Selling Smartphone in the World for the third quarter of 2012. It sold more than 30 million units thus far. The sales record alone will show that the beast smartphone offering from Samsung will surely make the guys at Apple scamper to wrest the lead from the guys from South Korea. Innovation and improvement in design, made the Galaxy S3 endeared to smartphone lovers in Europe and in Asia.
Samsung Galaxy Note 2
This 5.5-inch combination tablet and phone (also known as phablet) has sold more than three million units in just a little over a month. That is an impressive number considering that it was launched almost the same time Apple introduced the iPhone 5 to the market. The use of the S-Pen revived the use of a stylus that has gone out of style with the introduction of the capacitive touchscreen in the original iPhone. The Note 2 has an impressive offering that has lured three million people to try this one heckuva phone.
iPad Mini
The late Steve Jobs said that tablets less than nine inches would not sell. Now his folks at Apple think that a tablet that is smaller than the iconic iPad will sell. Fast forward to October as Apple beat its competitors’ announcements by launching iPad mini. The iPad mini is a smaller version of the iPad2. It shares essentially the same A5 processor but with upgraded iSight rear camera. It shares the same screen resolution with the iPad 2. The opening day of iPad sales was a mixed bag and only time can tell if iPad mini will become a blockbuster hit.
Nexus 7
Google launched its own Android-powered; Asus-manufactured tablet to counter the offerings of Apple. Named Nexus 7, it has a seven-inch IPS display powered by a quad-core nVidiaTegra 3 SoC. What makes the Nexus 7 different from other Android tablets is its price. In October, the price of Nexus 7 went down from $299 to $199. This appears that the tablet is being sold without profit. How does Google get more money? From adverts of course!
Amazon Kindle
Just like Nexus 7, Amazon is selling its Kindle tablets almost without profit. Amazon is banking on the sale of books and other media from its online store. With a facelift, the Kindle was 2011 Android tablet poster child and it seeks to reclaim its lofty position but sees Nexus 7 as a big stumbling block.

Dominican Republic Holidays And Festivals

Dominican Republic Holidays And Festivals

The holidays and festivals in the Dominican Republic are some of the most prestigious and festive celebrations in the whole world. The pageantry, lively music, garish costumes, and the happy disposition of its locals all contribute to the ebullience of the festivities. Tourists around the world come regularly to the beautiful island to join in on the fun and excitement.

Most of the holidays being celebrated in the Dominican Republic pay homage to the tenets of Christianity. This is no surprise because the Dominican culture is of Hispanic origin. In fact, there seems to be a celebration everyday from somewhere in the country as all municipalities and towns have their own patron saints to commemorate on a particular day of the year.

VIRGEN DE ALTAGRACIA
The most important religious celebration in the Dominican culture is the La Dia de la Virgen de Altagracia, which is celebrated on January 21. The Virgen de Altagracia, known as Our Lady of the Highest Grace, is the patron virgin of the Dominican Republic. In this holiday, thousands of Dominicans set out on a several day pilgrimage to the magnificent basilica of the Higuey.

LA CARNIVAL
Held every Sunday throughout the whole month of February, the La Carnival is the most anticipated and exciting festival in the Dominican Republic. It is a time for partying, with the locals donning their traditional demon costumes and dancing incessantly to the lively tempo of the band’s music. The Carnival is concluded by a massive parade to the Malecón on February 27 to herald the coming of Independence Day.

LA DIA DE INDEPENDENCIA
The La Carnival is just a prelude to a party that is so much bigger. Held on February 27, the La Dia De Independencia (Independence Day) marks the day of the Dominican Republic’s independence from Haiti. Same with the La Carnival, this particular day involves a lot of dancing, parades, eating, and drinking. It’s the apex of the celebrations that started during the carnival. In a manner of speaking, the La Dia De Independencia is the party to end all parties!

LA NAVIDAD
La Navidad is celebrated on December 25, which is actually Christmas, just like in the United States and many parts of the world. The usual serving of food among families and exchanging of gifts is done to celebrate the day. The only difference is that the locals attend a midnight mass before proceeding with the actual celebrations.

THE MERENGUE FESTIVAL
The Merengue is the most popular music and dance in the Dominican Republic. Every year in July, the Dominicans stage a 10-day celebration filled with parties, music, dancing, and concerts. The festival begins with a parade, complete with bands, dancers, and men in costume. Even hotels and clubs organize their own events and concerts in lieu of this particular holiday. And of course, they all dance to the tune of the exotic and upbeat rhythm of the merengue.

The Dominicans, aside from being a religious bunch, are a festive group of people, which is quite telling when you consider the manner in which they celebrate their holidays. Truth to tell, they love to party and have fun all the time even in ordinary days. So if you want a truly unique and fun holiday, the Dominican Republic is the perfect place to go to.

  • February 18, 2019
  • Music

Hot Gadgets: Holiday Must-Haves for 2007

Hot Gadgets: Holiday Must-Haves for 2007

Each summer, consumer electronics gurus peer into their crystal balls to anticipate what hot gadgets will be considered must-haves for the upcoming holiday season. This year, those electronics taking center stage consist of some no-brainers as well as a few surprises. They’re fun, they’re innovative, and they’re sure to be sold out by the end of November. Here’s a preview of the hot gadgets that will be in the news and on almost everyone’s holiday wish list:

1. Apple iPhone. Steve Jobs has done it again and designed a totally innovative device that’s so much more than a mobile phone. With a gorgeous appearance, a bright three-and-a-half inch display, and an intuitive touchscreen user interface, the iPhone is captivating. And that’s before you even get to the features, which include an exceptional cell phone with visual voicemail, a digital camera, email functionality, a web browser, an iPod for music, and SMS. The applications, such as Google maps, stocks, weather, notes, and so forth, are just as impressive. As is the $500 price tag. Nonetheless, the iPhone is sure to top many holiday wish lists.

2. i-Sing from Outrageous. Consumer electronics and toy company Outrageous has taken the “American Idol” phenomenon to the logical step with i-Sing, a specialized MP3 player that is, for lack of a better term, a next generation handheld karaoke machine. After buying MP3 downloads, users can load them into the player, then use proprietary software to input the lyrics of the songs – either the original lyrics or those written by the user. Users can then easily remove the original vocals from a song and record their own voices over the melodies while reading a display of the lyrics. With an internal speaker and microphone, as well as a high quality display and earphones, i-Sing can be used to create music that users can then upload to YouTube, MySpace, and other social networking sites. And, at around $129, i-Sing is a sure-fire hit.

3. Nintendo Wii. Although the Nintendo Wii gaming console has been out for almost a year, its scarcity will still make it a hot commodity this holiday season – and for good reason. With its innovative controller and Nunchuk, Wii has taken gaming to the next level. But the Wii is much more than a gaming console. It also offers Web browsing, shopping, photo sharing, news, and much more. Now that the use of the system is ramping up, there are an increasing number of video games available for the Wii – which will also be hot this holiday season.

Each year, several hot gadgets emerge as top sellers for the holiday season. This year, you can bet that the iPhone, i-Sing, and Wii will make the cut.

The Divine Beauty of Traditional Chinese Culture Shines at Radio City Music Hall

The Divine Beauty of Traditional Chinese Culture Shines at Radio City Music Hall

As we usher in the Year of the Pig, the divine beauty of the ancient East will come to life in NYC with the now legendary NTDTV Chinese New Year Spectacular! The 30-city world tour Spectacular will play at Radio City from February 14 – 17.

Featuring the best of Chinese culture and world-class performers, this unique show portrays genuine traditional Chinese culture and includes classical Chinese dance as well as various traditional dances. Performers have worked hard to emulate the musical style of the ancients—classical melodies filled with the power of compassion. Showcasing grand stage designs, hand-painted backdrops and authentic costuming from ancient Chinese Dynasties, the theme of Myths and Legends weaves a tale of the proverbial battle between good and evil through theatre, music and dance.

NTDTV’s main goal is to revive lost Chinese culture from the ancient past. As you may be aware, in 1949 when the Chinese Communist Party took power in China, its leaders did everything possible to sever the people from their 5,000-year-old culture. Everything moral and spiritual was suddenly uprooted from people’s lives–temples and buddhas were destroyed. The arts became a tool for fulfilling political aims, evoking the dark side of human nature. China’s folk music was used to serve the communist revolution.

Unfortunately, those born after 1949 have opened their eyes to a spiritual desert. They are no longer familiar with their own heritage, which has been decimated and replaced with the communist-atheist model.

Judging by the growth and success of the Chinese New Year Spectacular, now in its fourth year, I believe that NTDTV has lived up to its word. The Spectacular really does have the effect of removing the communist “wrapping paper” around the essence of traditional Chinese values and beauty. It is not surprising that the show ranked 7th on Billboard Magazine’s top 10 shows in Feb 2006 based on ticket sales for the 2006 shows at Radio City Music Hall.

The Spectacular is a delight to Chinese and Western audiences alike—a truly heartwarming event not to be missed. “The Chinese New Year Spectacular is the best show ever to appear on stage in North America,” said former member of Parliament Simma Holt. “I saw the show in Canada and I would like to say to the Chinese Consulate officials, who made a statement saying that the show is political, the fact that some of the atrocities committed by the Chinese regime were re-enacted in the show is nothing unusual; interpretative dance is a feature of all great symphonies, operas and ballets.”

  • February 11, 2019
  • Music

Could This Be The Next Great Monopoly?

Could This Be The Next Great Monopoly?

Recently, Apple launched the much anticipated iPhone. The next generation in handheld devices complete with MP3 player, Video/Movie player, Internet access, and Cell Phone. It’s obvious that the way that the launch was handled that right off the bat this new device would be a hit. But at what cost?

Reports of iPhones ranging between five hundred and six hundred dollars per device was not enough to turn away the thousands around the country that stood in line to be one of the first to put their hands on one of these. While most people wait in line for just a few hours, there were several die-hards that waited for a day or two, much like a Hollywood premiere or a once in a lifetime concert.

Once the doors opened, the excitement intensified, but this excitement was short lived by many when they found out that they were required to sign up for a service plan with AT&T. Many opted to get the iPhone anyway, and several attempted to get it to work with their regular cell phone carrier by replacing the sim card from their existing phones. All to find out that AT&T is the ONLY cell carrier that is supported by the iPhone.

If that is not enough, you need to setup through APPLE as well. You will require an iTunes account, whether you want it or not. So far, over one half million iPhones have been sold with about fifty percent of new purchasers opting to switch their service to AT&T. That’s more users for them and less for the others.

A monopoly is defined as a market in which there are many buyers but only one seller; “when you have a monopoly you can ask any price you like. Right now, and for the foreseeable future, it appears that if you want the coolest new device on the market, Apple and AT&T have cornered the market. No other cellular service provider will work with the iPhone and at the present, there are not many other devices even similar. But that won’t last long.

Verizon isn’t sitting back. They are coming after the iPhone. They have a few new PDA smart phones coming out. The LG KE850 looks very similar to the iPhone, and has the touch screen as well; but it won’t have the built in storage. It will however, offer many of the same features that can be found in the iPhone.

Samsung has updated the i730 to the i760 and has changed the layout to a horizontal slider phone, as opposed to the vertical slider. Samsung has another PDA phone coming out this year, the Samsung F700. It will have a similar layout to the iPhone, but feature a horizontal slide out keyboard. It will have its own unique OS. I’m not sure of how functional it will be, but I doubt it will have nearly as much software support as Windows Mobile does.

So, maybe for now, Apple and AT&T might have the monopoly, but it won’t be long before the other providers and cellular device manufacturers release their next latest and greatest. What new additions can they possibly think of? We will just have to stay tuned.