Mobile Marketing And Your Business: Tips And Tricks

Mobile Marketing And Your Business: Tips And Tricks

Picture this, you have a way of reaching exactly the type of audience you want and it can be done through something that they hold close to their heart…literally. Mobile marketing is one of the greatest forms of marketing when done right. Read on if you would like to find out more.

Get a location. Using a defined location on your media and mobile marketing actually interests a lot of customers. They like knowing where a business is, should they ever choose to visit that area. Take advantage of this by informing your customers of your actual location, and watch their interest grow.

Make your campaign compatible with all mobile platforms. Your ads must be displayable on all different types of smartsphone applications including Android, Blackberry and the iphone. It would be a mistake to not display on one of these platforms because you would be missing out on advertising to a huge portion of users.

Include messaging about standard message costs to any mobile marketing enrollment form. Many consumers now have unlimited messaging plans, but for those paying by the message or with a specific monthly limit, providing this message ensures they know they may see charges related to the messages they elect to receive from your business.

For all of your product sales and information, you want to set up a link for a mobile-specific landing page. All phones need to be able to use a mobile friendly page, and you want that link to be very easy to find so that your customers can bookmark them directly on their phones and visit often.

Social media is not a buyer’s market; it’s essentially a large, ongoing conversation that you will need to participate in as a mobile marketer. You cannot be the proverbial salesman here. Instead, you really have to be a mobile user much more than a marketer. This means you need to focus more on communication and less on being authoritative.

If you really want to convert sales with mobile marketing, work hard to make visiting your site a pleasurable experience for people. Because most mobile users are on-the-go users, they’re more inclined to quickly browse through multiple sites than PC users are. Give them a reason to stick around.

Align your mobile marketing campaign with the holidays and big events. Use the holidays to make your marketing campaign sparkle. Use the sporting event to your advantage. Make a special code for everyone to text for a chance to win. Using these events will help to make your business a success.

If you are going to be using a QR code, you want to make sure to keep that image very easy to scan. People will not take the time to figure it out. You can use a free QR code generator online that will also keep track of how many people are scanning your image.

To summarize people grow close to their mobile devices. If you are able to create your mobile marketing plan in a way that respects your customer’s privacy and appeals to their interests, then you have got a great chance to draw in more business. Hopefully this article helped you solidify some ideas.

Enjoy Your Christmas Vacation In Orlando, Florida

Enjoy Your Christmas Vacation In Orlando, Florida

Sunny Central Florida may not go with your traditional image of a white Christmas, but the theme parks of Orlando put on holiday shows that are filled with festive fun. If you are in the Orlando area this Christmas (or any Christmas) here are the kinds of events that you can experience:

SeaWorld Orlando has announced that they will feature a ride based on Robert Zemeckis’ “The Polar Express.”

Warner Bros. Pictures and Iwerks Entertainment are reprogramming the theme park’s Wild Arctic simulator ride, and transforming it into a simulated train ride to “Santa Town” for the holiday season. When the ride ends, people will step out onto a recreation of the North Pole. SeaWorld’s exhibit of polar bears, beluga whales, walruses and other Arctic animals will also be made up to fit the winter wonderland theme. The new Polar Express ride will debut on Friday and will be in place through January 1st 2008.

The cost and contact information for Seaworld are as follows: Cost: $67.95; $57.95 children; Sea World Drive, Orlando; Telephone: 800-327-2424

Walt Disney World in Orlando offers Christmas and winter holiday themed events at each of its major attraction centers. Disney’s Magic Kingdom Very Merry Christmas Party begins will be held through December 21 from 7 pm to midnight. Also, when regular park hours are over, the lights come alive. The tree lighting ceremony and the almost crystallized castle are well worth the price of admission; and, for those who dream of a white Christmas, enjoy the snowfall on Main Street.

Here are the costs and contact information for Disney World: Cost: $51.07; $43.62 ages 3-9; Walt Disney World, Lake Buena Vista; 407-934-7639

Not to be outdone by Disney or Seaworld, Universal Studios in Orlando offering its own version of Macy’s Holiday Parade, including the “actual, authentic” Santa from New York’s Thanksgiving Day Parade. Universal also offers entertainment ranging from Barney’s Christmas Show to the Blues Brothers Christmas Show.

In addition, Universal is also unveiling a new stage show at Islands of Adventure, called “Grinchmas,” to commemorate the 50th anniversary of Dr. Seuss’ Christmas story. “Back by popular demand,” Grinchmas will feature seven songs on a new stage.

The celebration continues with decorations and special events at Universal CityWalk as well as all three world-class, on-site hotels – Loews Portofino Bay Hotel, Hard Rock Hotel and Loews Royal Pacific Resort.

Here are the latest costs and information for Universal: one day/one park ticket: $71; $60 children; Universal Blvd. Orlando; 407-224-4243 or visit their holiday website: www.universalorlando.com/holidays.

The nearby city of Silver Springs offers a Festival of Lights, from dusk to 8:30 p.m. from December 14-30. This is an event that you should not miss. It features more than one million twinkling lights and is complete with carolers, stage shows , a boat parade and holiday concerts as well. Here is the contact information and costs for this event:
$33.99; $30.99 seniors; $24.99 ages 3-10; 5656 E. Silver Springs Blvd.; Silver Springs; 352-236-2121

Busch Gardens in Tampa also offers annual Christmas events. This year it feature a breathtaking spectacle of music, dance and holiday cheer as well as other holiday experiences scattered throughout the park daily. The costs and contact information for Busch Gardens are as follows: $64.95; $54.95 children; 3000 E. Busch Blvd., Tampa; 888-800-5447

There it is! Orlando and vicinity is a great place for you and your family to enjoy your winter vacation.

Mobile Marketing Tips That Can Enhance Any Business Plan (2)

Mobile Marketing Tips That Can Enhance Any Business Plan

We live in a new an improved digital age. For any business desiring to be competitive in this market adjustments in reaching the consumer must be made. Mobile marketing is more of a necessity than ever now that so many consumers access data via their mobile devices.

Always be upfront about the identity of your company in your mobile marketing efforts. Few customers appreciate being contacted anonymously. Phone users will heavily discount the potential appeal of a deal or sale when it comes from an unknown source. Your company name should be the first thing you communicate in your mobile messages.

Mobile marketing provides a great opportunity for you to offer up a wide assortment of discounts and other information about your business, so you should use this format to make sure you’re always giving out good deals. Your customers need to feel special, so make sure you’re sending them info on your discounts and other specials.

Make your campaign compatible with all mobile platforms. Your ads must be displayable on all different types of smartsphone applications including Android, Blackberry and the iphone. It would be a mistake to not display on one of these platforms because you would be missing out on advertising to a huge portion of users.

Try not to use large graphics in mobile marketing campaigns so your readers don’t have to waste a ton of bandwidth downloading your text or email. Instead, use your copy to give an effective sales pitch which is targeted towards the demographic of the recipient. This will get you more conversions than a graphic any day!

Mobile marketers should be mindful of the importance of aiding existing customers in sharing their subscriber status with their friends and acquaintances. Be sure to encourage customers to pass text offers onto others, and you will immediately have the power to expand your reach beyond the customer base you already had.

Keep your material clean in order to keep your brand clean. Sending out raw, unfiltered material, even if you think it’s worthy of attention, can be detrimental to your mobile marketing efforts. Things don’t have to be outlandish to draw attention. They just have to be worthy of someone’s time.

Push messaging through mobile marketing efforts like SMS messages can be incredibly powerful. Consider pushing discount codes or coupons to customers who have opted in order to receive updates from your business. This increases the value of your mobile marketing and increases the likelihood customers will find value in all the information you provide.

Weigh your competition. Have a family member or friend sign up to a mobile subscription of a competitor. Doing this will give you an inside look as to how their program operates, and let you know what you can do that will outperform them. Doing this before you actually start your campaign will give you a strong edge.

With the tips and advice in this article you can position your business to take advantage of mobile marketing. Doing so can have the potential to widen your consumer base and profitability potential. If you want to be a true contender for the consumer dollar mobile marketing needs to be a serving on your marketing plate.

Why Should You Forgive?

Why Should You Forgive?

When I teach private Yoga sessions, sometimes, I become aware that a client has issues that cause anxiety, depression, and a negative outlook on life. This often causes difficulty for the student when trying to practice a stage-by-stage relaxation, and especially during meditation sessions.
When I mention letting go of a situation and forgiving others, very often I hear, “What’s in it for me?” or “Why should I?” To be quite frank, you should sincerely forgive for your own health. The purpose is to let go of a heavy burden, that you have placed upon yourself. This is a form of self-imprisonment, where you become bitter and this problem has established control over your life.
Releasing a grudge is like a prisoner having a sentence overturned, but it is much easier for you, since you are your own prison keeper. This is, in fact, an internal conflict and you can take control at anytime you wish.
Yoga, meditation, and relaxation sessions, are therapeutic practices, similar to a life preserver for the mind and body. On the other hand, holding a grudge causes negative energy and a multitude of physical and mental ailments. So, why not just let go of this self-imposed burden? Forgiveness is a way of refusing to carry extra problems around.
Some people like to carry around a “badge of courage” wherever they go. The badge of courage becomes their self-image and the whole world around them can see it “written all over their faces.” We all know somebody who walks around, day after day, with a scowl on his or her face. This person may have forgotten who hurt them in the first place. Each conflicting situation compounds, upon the last, to create a life of misery and poor health.
Now, I am not asking you to forgive or apologize, if you don’t mean it, but do you see any common ground, between yourself and the other party? Do you think there might be room to negotiate or, at least, talk? Do you see the other viewpoint? Would you be willing to listen?
Starting any negotiations allows both parties to hear each other out peacefully. This should be a common agreement before you meet. This requires that you listen to grievances, “on the other side of the fence,” completely. You will have to listen with empathy. This is a skill very few people have mastered.
Then you present your side of the issue, without malice. Very often, a perceived “big problem” is diffused when both parties realize a small misunderstanding created the two opposing viewpoints. It takes courage to sincerely give an apology and it takes courage to sincerely accept one. How you handle conflict and forgiveness is a true measure of your character.

The Basics When It Comes To Mobile Marketing (3)

The Basics When It Comes To Mobile Marketing

Mobile marketing is currently the hottest tool for marketers as more and more people, or potential buyers, now own a cell phone. As this type of marketing is relatively new, there is not much advice around. This article contains a few tips and ideas to help you to get started with mobile marketing.

Focus on using mobile marketing especially for customer retention. If people have already purchased from you, they are more likely to welcome mobile communication from you if they are pleased with your product. Try to reach new prospects, but never lose sight of the opportunity you have with people who are your customers already.

Your social media presence is very important in mobile marketing, but things should not appear to be random and careless. Take your time to develop a legitimate social market presence on various sites, complete with profiles and accurate information about your life and business. Don’t be a random presence on a social site.

Make your campaign compatible with all mobile platforms. Your ads must be displayable on all different types of smartsphone applications including Android, Blackberry and the iphone. It would be a mistake to not display on one of these platforms because you would be missing out on advertising to a huge portion of users.

Use QR codes on all of your print materials, from business cards to product packaging. This is a great way to give people quick access to all the content you want to provide, from cleaning instructions to alternate uses. You can even have a link to a coupon for future purchases, or a sale page.

When you are designing your mobile marketing campaign, it is important to remember that many people have a slower data connection when using a phone. They also are looking at your site on a very small screen. You want to design your website so that these customers will not miss out on anything.

Remember that mobile marketing landing pages are different from standard landing pages, and they need to be streamlined to be viewable. Make sure that you do this right, because mobile landing pages are invaluable when it comes to generating leads and acquiring those customers who are constantly on the go.

There are a lot of tools available to you as a mobile marketer, so make sure that you’re always willing to utilize them. Today’s modern mobile devices not only have the ability to call and text, but they play and record videos too. This means there are quite a few ways you can interact with your customers.

Never send a message that has not been requested. These unsolicited texts are known as spam, and they can cause a lot of problems for you. Spamming is illegal in most cases, and if you text someone without their explicit permission, you can face hefty fines and other major issues.

The tips above should have given you some ideas which will help you to create an effective mobile marketing ad campaign for your business. You should also continue to keep up to date with the latest developments in the mobile marketing industry so that you can stay ahead of your competitors.

Wine Tasting

Wine Tasting

Thomas Jefferson said, “Good wine is a necessity of life for me”. No wonder he was one of our founding fathers!
More and more people are drinking wine these days and why not? It’s readily acknowledged by the medical community that drinking red wine in moderation has a myriad of health benefits including lowering your risk of contracting heart disease, breast cancer, prostate cancer and cataracts. I don’t know about you, but for me, that’s a good enough reason to enjoy a glass or two every night. In addition, it’s a nice way to relax after a rough day and getting together with friends over a glass of wine is a great venue for socializing and having fun.
One way to do this is by hosting a wine tasting party. Besides being a lot of fun, this is an excellent approach for learning about wine and maybe finding a few new wines you really enjoy. Below are some guidelines that will help you to organize a wine tasting that’s sure to be a hit.
Inviting your guests- The first thing you need to consider when organizing a wine-tasting party is how many people to invite. Generally speaking, 8 to 12 is considered the optimum number of guests. This size group is large enough to promote spontaneous interaction and small enough to be easily manageable.
Whether you telephone, email, or sent written invitations is a personal choice. I happen to prefer sending email invitations. American Greetings has a great card site that includes “eInvites”. It’s a wonderful service where you can send invitations and your guests can simply click a button to RSVP. You can even schedule follow-up reminders. The American greeting site has a $20.00 yearly membership fee, but for all the ecards and services, I think it’s worth it.
Choosing the wine- In my opinion, choosing the wine to taste at your party is the best part of the planning stage. But then, I happen to get mesmerized every time I walk into a large wine store. There’s so much to choose from.
There are many different ways you can handle wine selection. One option is to consider a themed party. For example: “California Chardonnays”, “German Rieslings”, “Wines Under $10.00”, or “Italian Reds”. The possibilities here are endless, so don’t be afraid to be creative. Another option might be to choose wines from a particular winery or even to select different vintages (years) of the exact same wine. Selecting different vintages of the same wine is called a vertical tasting and this may be more costly to do since older vintages tend to carry a higher price tag.
When buying the wine for your party, keep in mind that for tasting purposes, each pour should be about two ounces. This means that for eight people or less, one 750 ml bottle should be enough.
The question of food- No party would be complete without food. However, depending on your goal for the event, you may want to wait until after tasting the wine to serve food because food affects the taste of wine and visa-versa. If your goal is to have an informal gathering of friends and experience new wines with good food, by all means serve food paired with the various wines. In fact, an easy and fun way to have a wine tasting party is to ask your guests to bring the various courses (appetizers, soup, salad, dessert) along with a paired wine while you provide the main course and wine.
If your primary goal is tasting and judging new wine, it is more appropriate to wait until after the tasting to serve the food. Instead, during the tasting, provide only unflavored crackers (saltines) or bread to cleanse the palette between wines.
Tasting and rating the wine- Remember to limit your pours to two ounces (visually, two ounces is about two inches in a normal size wine glass). Place pitchers of water out for your guests to rinse their glasses or cleanse the palette between tastings. Also, have buckets available for those who choose to spit out the wine instead of swallowing it. Spitting is not necessarily an indication of not liking the wine. Many wine tasters spit so they will not be affected by alcohol consumption. Especially if the tasting is to be followed by socializing and drinking wine.
One suggestion for tasting and rating the wine is to simply hand out paper and pens to each of the guests as they arrive so they are able to make notes on each wine tasted. To make this process more structured and organized, you can download and print wine tasting forms from the internet. Clicking on the link “wine tasting form” link in the resource box at the end of this article will take you to Wine-Reviewer where you may download and print several different forms.
You may reduce the chance of ratings being influenced by personal preference or prejudice by having a “blind tasting”. To do this, completely wrap each of the bottles with aluminum foil and label it with a number. The wine will then be identified and judged by the number on the bottle.
To make the evening a bit more interesting and educational, research the wine, winery and wine-making region. Your guests will probably find the information interesting and will appreciate your effort.
Using these guidelines, having a wine-tasting party is as easy as 1-2-3-4. Have fun, but please remember to drink responsibly and do not let others drink and drive. If possible, have someone be a designated driver to insure that everyone gets home safely.

Enjoy Both The Beach And City In Spain

Enjoy Both The Beach And City In Spain

Many different vacations or holidays are available to satisfy every kind of traveler, whether single, a couple or with a family. The vacations can be enjoyable for everyone if you take into account the preferences of the traveler. There are many destinations around the world where you can find accommodations on the beach or a city skyscraper for a beautiful view. You can, surely, find such accommodations anywhere but Spain is one place that offers both. Spending your holidays in Spain allows you to meet the preferences of all travelers and experience both the beach and the city without leaving the region.

The cities of Spain offer much art, culture, history, entertainment, good food and fun. However, what is so fabulous about this destination is that you can be in the exciting city and shortly thereafter relaxing at the beach, golfing or swimming. The Costa Blanca region is an extremely popular region, particularly for its beautiful coastline along the Mediterranean Sea. The Alicante Airport is the main airport for the Costa Blanca region and not far from the quaint Costa Blanca cities. The climate is beautiful all year round, though the summers in the city can become quite hot but, fortunately, the beach is always nearby for some cooling and relaxation. Otherwise, the temperatures are generally perfect for swimming yet comfortable for sightseeing.

Spanish culture, museums and art can be found in any of Spain’s cities and, especially, in the larger metropolitan cities such as Madrid and Barcelona. Madrid, the capital of Spain, is a world center for finance and commerce, but it is a city for both those taking care of business as well as those visiting on vacation or holiday. Barcelona is the second largest city of Spain and is the capital of the Catalonia community, one of Spain’s seventeen autonomous communities. Barcelona is on the northeast tip of Spain along the coastline with the Pyrenees mountain range approximately 100 miles north. It hosted the 1888 World’s Fair as well as the 1992 Summer Olympics.

In addition to the many museums and other attractions, Spain is also known for its regular festivals and fiestas, as holidays occur throughout the entire year. In Spain, you can relax, party and learn about the culture equally as hard. One of Spain’s many holiday celebrations, though, is a great opportunity to party and experience the local culture at the same time. For example, you can visit the Merida Theatre anytime of the year but its annual festival is in the summer. During this festival, the Greco-Latin authors present their work on the stage in this Roman-style theatre.

Why Targeting Your Audience Matters Using Mobile Marketing

Why Targeting Your Audience Matters Using Mobile Marketing

Mobile marketing is a great way for you to get news about your business out to your client list. If done right, it can lead to growing profits for any kind of business. Use these tips and tricks when working with mobile marketing. Read carefully through the following helpful ideas.

Give your customers a taste. Provide your customers with a product sample. Sampling is a powerful marketing tool, getting a first time taste or a use of the product is enough to get many consumers hooked. Set you marketing campaign up so that when the consumer responds that they will receive a text alerting them of when they will receive the item.

Personalize your message as much as possible. Use mobile marketing platforms capable of inserting tokens into your message so you can add the customer’s name into your marketing piece. Personalized messages have a higher response rate than impersonalized ones. Be sure to allow enough characters for the name or your marketing text will be cut off.

Offer discounts or other special offers to customers using geolocation applications to check in at your business. While some applications show check-ins automatically, users can set individual preferences. By offering incentives to check in, your customers are more likely to do so, resulting in increased word of mouth advertising for your business.

Use your message recipient’s real name. People like to feel important and recognized, and adding their real name to any messages you send out will give them those feelings. Making your customer feel like you are personalizing messages to them is a great way to make them feel welcome to your business.

Compatibility is crucial. When starting a mobile marketing campaign it is essential that it will display correctly no matter which device your customer is using. There are loyal users of every mobile platform and focusing on only one device limits your customer base. At the very minimum it should be viewable on the 3 biggest devices: Blackberry, iPhone, and Android.

Get your website mobile friendly! Take a look at your website on a mobile device. Don’t like what you see? Most don’t until you get your site onto a mobile-friendly platform. Look at your content management system to see if it offers a mobile plugin, or talk to a local digital advertising agency to build a solution for you. Either way, it is important to make your site look professional and engaging on mobile devices!

Your mobile ads must be short and sweet or the customer will delete! Customers do not want or have the time to scroll through lengthy messages. Keep your ads as brief and concise as possible to increase the chances of it being read and of customers purchasing your product!

Use the information that you learned from this article to build a successful mobile marketing plan. These tips are going to help you make the most of the efforts that you put in to the marketing for your business. Use them all wisely to help you get the word out about the things going on with your business.

When Style Meets Performance: Exotic Cars 101

When Design Satisfies Functionality: Unusual Vehicles 101


Searching for a high quality deluxe vehicle are going to undoubtedly take any person to the instead likely adjective, “unique”.
Exotic food items or unusual elegance may be actually much more accurately specified, but just what actually makes for an unique cars?

Streamlined and also Sophisticated Layout

Portion of just what makes an unique sports car is actually the vehicles’ streamlined, sleek, and also smooth layouts, each of which serve operational reasons to the overall functionality of the cars and truck albeit being so extremely visually feeling free to.

Click here to read Full Review of Porsche dealers

Definitely, even unusual cars producers understand importance that automobile fanatics and also racers applied design per se. After all, having an unusual sports car in contrast to possessing an automobile is actually, by itself, a condition symbolic representation. This standing is gifted certainly not simply by make of the automobile yet also the style as well as aesthetic beauty.

In reality, business like Ferrari also work with layout houses to follow up along with their car styles. Design goliath Pininfarina, as an example, made the 2002 Ferrari ENZO.

Breakneck Speeds

While layout is one of the factors of numerous automobile enthusiasts, the primary characteristic that by-far differentiates a cars coming from the rest is its own acceleration and also sustainable road speed. When that relates to cars, that is actually all an issue from speed, rate, as well as additional rate. A pretty car won’t cut it if this may not supply the electrifying flight that is anticipated from every cars.

Amazing autos are actually frequently testing the price at which a cars and truck can easily accelerate coming from 0 to 60 mph. Concepts are actually starting to be molded from the design necessities of the auto, so as to suitably provide a brand new record speed. Since the second, the 1994 Dauer 962 LeMans continues to rule with 2.6 few seconds. Nonetheless, with the similarity the 2002 Ferrari ENZO being actually designed based on the standards from creating a swift automobile, count on faster sports cars in the near future.

One-in-a-Million

Without a doubt, exotic cars may not be the kind that standardized and you can’t yet then “off-the-lot”. Component of its own exotic appeal is the fact that you may just possess a particular variety of models provided for sale. The rarer as well as more difficult to get, the better a cars and truck’s unusual worth.

This’s in the Name

Most automobiles don’t need visual images to become contacted exotic, they merely are actually. These would certainly feature your creed sports car classics– your Porsche, your Ferrari, your Lamborghini.

While an ‘amazing cars’ might be actually subjectively described over a significant stratum, it’s safe to strongly believe that these top qualities are basically held in commonality through any interpretation. Anyway, one take a look at a cars and truck might sufficient to offer you a clue.

Forget Divorce Court – Most Florida Divorces Never Make It To Court

Forget Divorce Court – Most Florida Divorces Never Make It To Court

Conjure up an image of divorce. The average person visualizes people sitting in a courtroom, giving testimony, with a judge at a bench presiding over everything. The reality of most divorces is dramatically different. Forget high profile, exciting confrontations in courtrooms built 50 years ago. The vast majority of divorces in Florida are relatively boring exchanges of paperwork and telephone calls.
In Florida, and in many states in the U.S., mediation is becoming a mandatory step. And mediation appears to work. Howard Iken, managing partner at The Divorce Center (www.18884mydivorce.com), a divorce law practice in the Tampa Bay region, observes over 90% of divorce cases settle by the time they get to mediation. Of the 10% that do not settle by mediation, approximately 9% settle some time before final trial. The bottom line is that approximately 1 out of 100 divorce cases go through the colorful confrontation that many people visualize. 99 out of 100 cases never make it to court.
Between the time a spouse files for divorce and the period most cases settle, the legal action consists of very boring paperwork, financial disclosure, punctuated by the occasional phone call. The process rarely varies and the paperwork in each case is similar if not the exact same. One spouse sends a petition, the other sends an answer. Each spouse exchanges financial affidavits, tax returns, paycheck stubs, and other types of documentation. The attorneys act as paperwork mills, churning and spinning out pounds of identical documents into the postal system. Other than copies of documents filed with the court, judges rarely get involved at this stage. All of the documents, legal pleadings, notices, and forms, are oriented toward getting to mediation, the final event in many divorces. If the parties settle at mediation, and the statistics show most do, one spouse will never see the inside of a courtroom. The other spouse usually attends a short, 10 minute hearing that is only a formality. A judge reviews the documents and signs off on the divorce.
“Hurry up and then wait,” divorce attorney Howard Iken tells his clients. Most cases consist of tons of paperwork creation followed by a long wait. The long wait is normally to allow the opposing party time to create and send a similar pile of paperwork. The process seems to work. The benefit: thousands of dollars in attorney fees are saved. Money that could pay for rebuilt lives is not diverted to the bank accounts of each attorney. Cases are brought to an early end. And each party to the divorce ends up having little or no contact with the court.