Why Targeting Your Audience Matters Using Mobile Marketing

Why Targeting Your Audience Matters Using Mobile Marketing

Mobile marketing is a great way for you to get news about your business out to your client list. If done right, it can lead to growing profits for any kind of business. Use these tips and tricks when working with mobile marketing. Read carefully through the following helpful ideas.

Give your customers a taste. Provide your customers with a product sample. Sampling is a powerful marketing tool, getting a first time taste or a use of the product is enough to get many consumers hooked. Set you marketing campaign up so that when the consumer responds that they will receive a text alerting them of when they will receive the item.

Personalize your message as much as possible. Use mobile marketing platforms capable of inserting tokens into your message so you can add the customer’s name into your marketing piece. Personalized messages have a higher response rate than impersonalized ones. Be sure to allow enough characters for the name or your marketing text will be cut off.

Offer discounts or other special offers to customers using geolocation applications to check in at your business. While some applications show check-ins automatically, users can set individual preferences. By offering incentives to check in, your customers are more likely to do so, resulting in increased word of mouth advertising for your business.

Use your message recipient’s real name. People like to feel important and recognized, and adding their real name to any messages you send out will give them those feelings. Making your customer feel like you are personalizing messages to them is a great way to make them feel welcome to your business.

Compatibility is crucial. When starting a mobile marketing campaign it is essential that it will display correctly no matter which device your customer is using. There are loyal users of every mobile platform and focusing on only one device limits your customer base. At the very minimum it should be viewable on the 3 biggest devices: Blackberry, iPhone, and Android.

Get your website mobile friendly! Take a look at your website on a mobile device. Don’t like what you see? Most don’t until you get your site onto a mobile-friendly platform. Look at your content management system to see if it offers a mobile plugin, or talk to a local digital advertising agency to build a solution for you. Either way, it is important to make your site look professional and engaging on mobile devices!

Your mobile ads must be short and sweet or the customer will delete! Customers do not want or have the time to scroll through lengthy messages. Keep your ads as brief and concise as possible to increase the chances of it being read and of customers purchasing your product!

Use the information that you learned from this article to build a successful mobile marketing plan. These tips are going to help you make the most of the efforts that you put in to the marketing for your business. Use them all wisely to help you get the word out about the things going on with your business.

Easy Water Saving During Water Shortage

Easy Water Saving During Water Shortage

Global warming and rising sea levels, yet a water shortage.

As the earth heats up and the ice caps melt, the sea levels start to rise – and what do we have – hose-pipe bans and a situation of “water, water everywhere and not a drop to drink”!

After every long winter, the warm and sunny weather finally arrives – together with hose-pipe bans for many of us. I am lucky to live in an area that has not banned the use of hose-pipes, but because I have a water meter, I am very conscious of how much water I use. I would like to be able to say that my concern is only for the environment, and that does matter to me, but the amount of my bills is a factor that is rather more important at the moment. I already have three water-butts and 2 plastic dustbins for storing rain water, but they do not last very long when you are watering thirsty runner beans. So I have started to save my shower water! Any recycled water is known as “grey water” and can be bath or shower water, washing up water or water from your washing machine. You can use this water in your garden for plants and shrubs, but it is not a good idea to water your fruit and vegetables with this water saving method because of the chemicals used in the various soap products. Also, if you want to save the water from your washing machine, then you need to change to non-bio washing powder or liquid. Washing up water needs to be filtered first – but this can be done by pouring the saved water into a watering can or bucket through an old pair of tights (is there no end to the use of old tights?)

So, my shower water is now collected & saved instead of going straight down the drain. My next door neighbour has been very helpful and put an extension piece onto the pipe that is connected to the outlet from my bath so it now empties into a large container. But he has done it in a way that means I can re-divert back to the drains during the winter. I should add that I live in a bungalow, so this has not been too big a job. The container was given to me and my neighbour had a piece of plumbing pipe in his garage, so there has been no cost involved in saving this water. I am managing to save about 50 litres of water per shower, which is enough to water my shrubs and plants that are not established and whose roots have not yet grown down far enough to obtain enough moisture by themselves. I have never thought it worth watering the lawn, although I realise some people want their grass to be green, not patchy and brown like mine.

If your drains are situated in a place that means you cannot put a container nearby, and you don’t want to carry watering cans through your home, there is a gadget now available from many gardening stores and on the internet. It is called a “drought buster” and is, basically, a length of hose-pipe with a “bulb” near one end and uses atmospheric pressure to draw the water up from the bath and through the hose pipe. A few squeezes of the bulb will start the water flowing and, if the pipe is long enough, you can put the other end out through a window into a container. The hose can be lengthened by using standard hose pipe connectors.

I know you can also purify water with certain plants, so after I’ve watered the garden with the saved water i think I’ll look up my books to see which reeds will clean up the water from my washing machine – then I’ll be able to top up the pond!

Second hand stairlifts

Second hand stairlifts

Buying a second hand stairlift it becoming simpler with the advent of the internet and sites such as eBay.

It is now possible to buy a second hand stairlift relatively cheaply, especially from new home owners who have purchased a house with a pre fitted lift, which they do not require.

Before buying second hand it is worth considering the age and history of the stairlift. Questions to ask may include:

How old is the stairlift?
Can spare parts still be obtained?
Has it been regularly serviced?
Can it be easily re –fitted in your property?

One of the main concerns when buying second hand other than ensuring it is in good working order, is whether the lift can be fitted in your home, and finding someone who can undertake the fit for you. There is no point buying a cheap second hand stairlift if it cannot be fitted. If you have a curved staircase the likelihood of finding a second hand lift is slime, as curved stairlifts are usually tailor made for each staircase. Straight staircase is much simpler and the likelihood of find a second hand lift is much greater, as it usually a matter of adjusting the length of the track.
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It is possible to purchase second hand or reconditioned stairlifts from reputable retailers, rather than private individuals. Although buying from a retailer will generally be more expensive you are assured that the lift can be installed professionally and with the possibility of ongoing maintenance and servicing if require.

Data Recovery : Protect Your Data

Data Recovery : Protect Your Data

Computers, like the double-edged sword, carry with it the seeds of good and evil- depending on how you see and use it.

If you’ve been using the computer for a certain amount of time, you probably know by now that there no such thing as safe data where computers are concerned. Whether you are a first-time author, a budding entrepreneur writing the layout of your business plans or an ordinary computer user, experiencing computer failure is no stranger to you. Every now and then, we encounter disruptions in our computer work. Every data we store in the computer is subject to various threats. Due to this, data recovery figures in prominently in our computer lingo. Data recovery may be indispensable but it’s not often necessary.

As a rule, file back ups to the following should be keep to prevent resorting to data recovery.
1. My Documents, My Music and My Pictures folders
2. Saved games
3. Any system settings
4. Drivers
5. Anything else which you don’t have a copy such as applications

Be sure to back up your data to secondary storage medium: disks, tapes, zip, floppy, etc. to ensure hard disk recovery. After back up, it’s necessary to keep your disk in separate locations protected from dust, heat and any other type of contamination that can destroy your back up. If possible, important data should be back up by more than one disk. So no data recovery will be necessary.

If you erroneously deleted important files, data recovery would still be possible. It isn’t necessary to purchase data recovery software yet. Data recovery software is not the option at this time. Files are not immediately erased but stored in a temporary storage area called the Recycle Bin. In cases like this, data recovery is just a matter of point and click. Click on the Recycle Bin, locate and highlight the file to recover then open File and click Restore or drag it to your desired location for data recovery.

Hard disk failure oftentimes causes the operating system (OS) not to boot. Hard disk recovery is similar to any type of recovery but should not be attempted if the problem in the system is not known.

If noises can be heard from your computer, immediately shut it down and unplug it. Data recovery is not possible if mechanical problems are ignored and allowed to cause more havoc to your system. If all else fails, data recovery software or a hard disk recovery service may be your best option.

In this day and age, where everything we do rely on computers it is not sound to disregard potential threats that could damage computers and forced you to attempt data recovery. Data recovery should be the last recourse. But one may not necessarily resort to data recovery if one constantly keeps a back up file.

‘A stitch in time saves nine’ goes the popular saying. It is indeed wise to heed it.

Things To Look For When Buying A Cordless Microphone

Things To Look For When Buying A Cordless Microphone

Wireless microphones have numerous uses, from amateur to professional, from bars and clubs to educational institutions and churches. A good, reliable wireless microphone system can be an excellent addition to any of the mentioned locations, but it can also be used on stage, during a concert, a prize contest, announcing a play or for karaoke. Radio and TV stations often use such cordless microphones with great success. There are several frequency ranges in which you can get a microphone: VHF, UHF and Giga Hertz. Cordless microphones may also take shapes like hand held wireless microphones or clip-on microphones.
Advantages and potential problems of cordless microphones
When looking for a cordless microphone, one of your main concerns has to address the mobility range that the device will offer. Although the absence of a cord gives the person holding the microphone more freedom, this must also translate in the distance you can use the microphone, in relation with the wireless receiver. A good wireless microphone will allow a club DJ, for example, to leave his mixing desk and walk on the dance floor with the mic in hand, without experiencing any signal loss or quality problems. Also look for battery life specifications – it’s better to get a cordless microphone that has a battery level indicator on it, so as to get early warning and not be surprised by a sudden battery failure in the middle of a speech. In fact, batteries used to be one of the biggest disadvantages of older cordless microphones: they were heavy and had a short life. Today, however, you can expect to get dozens of hours of battery life and most wireless hand held microphones are actually lightweight.
A few popular wireless microphone models
VHF performance gear microphones are the least expensive in the line of semi professional and professional microphones. They work well in a wide area, but you cannot expect extreme recording environments to produce high quality results. Such microphones are, however, suitable for 80% of all sound recording situations. Fixed frequency UHF units are another popular choice for many musicians and even for educational institutions. They come with a series of microphone types, such as cardioid, super cardioid or omni directional. Broadcast quality UHF models are usually used in award shows, TV shows and other high-end locations. They offer agile frequency responses and excellent ambient noise cancellation filters.

  • February 24, 2018
  • News

The downsides of solar energy

The downsides of solar energy

Not that I’m against using solar energy or anything but there are some downsides of using solar energy. My intention is to illustrate these disadvantages so that people can realize the other side of the coin to prepare them and not so much as to dissuade them from using solar energy. I am for everything that can save the planet. View this article as an introduction where we can still improve the current technologies involving solar energy.

One of the first and major drawbacks of using solar power is the costs. The expense is considerably higher than the conventional electric installation. From the purchase to the initial installations of the solar panel unit, the cost is a significant factor to consider. The high costs of solar power panels lie on the expensive semi-conductor materials that convert sunlight into electricity.

However, as technology progresses and as the need slowly increases, the costs of solar panels are expected to go down, something on the level of being competitive with other energy resources.

Another to consider is space. We’re talking about installing a solar panel which is not small. It requires a significant amount of space which also helps maximize the amount of sunlight it can collect and convert into electricity. Some households will have the panels installed on their roof others will designate a place for it on the year or on top of a pole. The same space problems will need to be readdressed once you decide to add panels when your current setup is no longer enough for your family’s needs.

Positioning is also vital. The solar panels will need to be facing a direction where it will receive the most amount of sunlight in a day. However, there is always a solution. If space does not permit such installations, there are some add-ons that can help maximize sun exposure.

Aside from the location and positioning of the panels relative to the sun, another aspect that you might want to consider is the amount of pollution in your areas. The degree of air pollution in the area might also be a factor in producing electricity. The smog as well as the clouds in the area can affect the amount of sunlight that reaches the panels. One way around this predicament is to purchase more panels so can gather more than enough sunlight to power your home.

At night, you might encounter a problem with relying solely on solar power. Although the solution here is to purchase batteries which you can charge during he day and use at night. You will need a couple of batteries though to be able to sustain your electricity needs through cloudy, stormy or smoggy or foggy times during the day.

As far as solar powered transportation services go, there are still some quirks that need to be fixed before mass production of such vehicles is rolled out. The most noticeable difference is the speed. Solar powered cars are far slower that their counterparts. But again, due to the fast development of the solar car and the technologies that go with it, this drawback will soon disappear.

When you look at the things that I mentioned about the disadvantages of solar energy, you will see that most of them have solutions while others you just need to compromise a bit. I still think that harnessing the power of the sun is the way to go, so these downsides of solar energy are just a small obstacle that we need to overcome.

Acupressure and Migraines

Acupressure and Migraines

Acupressure is a completely non-invasive treatment option that has a high success rate among migraineurs (people who suffer from migraine headaches). It has a proven track record as a successful pain abatement technique. Acupressure is also efficacious in reducing both the frequency and intensity of migraine attacks.

In Traditional Chinese Medicine, there are over 800 vital energy points in the human body. These points lie along meridians that run throughout a person’s body. Chi, or life energy, flows along the meridians and through the energy points in healthy people. Chi that is blocked or overabundant near particular energy points causes illness and pain.
Acupressure massage applies pressure to these energy points in order to release chi and stimulate the body’s own healing mechanisms. The energy points are massaged with the fingers, thumb, or occasional blunt object with medium pressure in a circular pattern.
The simplest acupressure a migraineur can learn is an all-over head massage. This technique just requires the practitioner to massage the scalp as though they were washing their hair. Sit with the elbows resting on a table to prevent arm strain and the head resting lightly in the hands to perform head and neck acupressure.

Moderate pressure applied to the GB20 points offers the best relief for migraine pain. They are on either side of the neck, approximately one inch to each side of the spinal column just below where the skull and neck muscles connect. GB20 also goes by the more romantic-sounding Chinese name “The Gates of Consciousness”.

Migraineurs seeking to relieve their headache and neck pain should practice deep breathing while using the thumbs of both hands to press firmly on the GB20 points for one to two minutes. If this is painful at first, home practitioners can start out by pressing and releasing the points in five to fifteen second intervals.

London builders: bathroom, apartment glass ideas. Part one.

London builders: bathroom, apartment glass ideas. Part one.

Glass partitions? If you consider this to be something featureless and office-like, you still know very little about ability of glass to create warmth and comfort! Today you will hardly be surprised by the panoramic glazing – the megalopolis residents are accustomed that the apartment can have one or even few fully transparent external walls. Architects successfully use glass in the interior of municipal housing and achieve shocking results.

Glass partitions are often used: in shopping and office centers, fitness clubs, private interior. And no wonder! In fact, glass is ideally suitable for partitioning of apartments.

You divide apartment space according to your desire. As a result, you obtain a functional and comfortable area.
Daylight comes freely and makes rooms brighter. Furniture from stainless steel well underlines modern design of apartments. One of main features of glass partitions is safety. Their composition includes 10 mm hard-tempered glass. Tempering allows increasing durability of glass by 5-7 times and makes it safe after breakage – glass scatters into small pieces. Usage of the high-impact film forms the “triplex effect” – glass fragments remain on the film.

Strictly speaking, glass blocks are actively used as the fully-featured construction material for a long time. Modern glass blocks did not loose their excellent technical properties (durability, fire and moisture resistance, unique heat and sound insulation), but also became beautiful. And today only few interior designers do not include at least few glass “bricks”. Transparent walls are appropriate both to housing with large area and to a small apartment. Nowadays glass blocks are used for decoration of ceilings, floors and stairs (sometimes even stages), for enclosure of winter gardens, for construction of columns, partitions. If to glaze, for example, part of narrow corridor, it becomes lighter and looks not as a long dark room, but as part of the system of connected vessels. The same effect can be achieved by building the transparent partition between the tiny anteroom and sole dwelling room: if necessary, apartments can be visually insulated by Roman shades or screen. Unlike ordinary glass, glass blocks are less transparent and a little distort the image, making it less evident and mysteriously diffusing it. Therefore, even if you do not decorate the wall from transparent bricks at all, you do not feel yourself as in an aquarium.

Modern glass blocks can be mat, coloured and grooved. Nowadays designer salons also offer glass bricks, on the surface of which the picture from the smallest coloured glass bubbles is formed. Such glass blocks can be elements for whole pictures with landscapes, abstract pictures, images of animals or birds and even portraits. A particular type of glass blocks is blocks that imitate the structure of the natural stone (for example, marble, malachite, granite, agate), linen or jean fabric, mica, sun glints on water. The recent novelty of the market is glass blocks from the “baked” coloured glass. In fact, every block is a multicoloured stained glass, which changes depending on the time of day and illumination. Though the process of manufacturing of such glass blocks is very complicated and costly.

It is possible to build single-colour and mosaic walls from coloured glass blocks. Meanwhile producers offer “bricks” of various tinctures – from pale-beige and greenish to brightly-orange, cornflower blue, navy blue and violet. Clearly, such bright tones practically fully hide everything that takes place on the other side of the glass wall, however, at the same time such partitions admit natural light and in darkness look like the magic lantern due to illumination.

Websites for Your iPhone

Websites for Your iPhone

You have seen all of the ads. The Apple iPhone is one of the few phones that are truly internet friendly. There are many places to visit with a mobile phone, but depending on your phone and connection speeds, you may be seriously disappointed. The iPhone has revolutionized how we access the internet with our cell phones. If you don’t believe this, just take a look at how many websites offer iPhone content. There are a number of really good websites for your iPhone. The ones listed below are just a few of them.

Facebook is a website that seems to have been designed for an iPhone. There are many mobile applications available for free downloading on Facebook. A visit to this website via your Apple iPhone will allow you to share photos, thoughts, ideas, and more with your entire social network. Online social networking websites are becoming more popular everyday. If you do not believe this just look at how many new Facebook and MySpace accounts are opened everyday. This is not just for children. With Facebook and an iPhone, you can stay in touch with your teenagers. It’s easy to keep tabs on them if you have them list you as a friend in their Facebook profile. This way with a few taps of the screen, you can see who their friends are. You will know where they are going and what they are doing because you can easily ask them. This is one way to make websites for your iPhone work for you.

Another website for your iPhone is YouTube. The movies and other items available for download on YouTube are iPhone compatible. You do not need a converter application to download and view content from YouTube on your iPhone. YouTube and Apple have worked together on this so that with your iPhone your access to the fun on YouTube is quick and easy. This comes in handy when you are on a trip or away from your computer and boredom is setting in. YouTube has a lot to offer. From the funny to the absurd to things of a more serious nature, you can always find something there to entertain you. Have bored kids in the back of the car? Hand them YouTube on your iPhone and let them watch short clips from the Muppet Show. Sitting in a waiting room for what seems like an eternity? Why not check out the content on YouTube and other websites to keep you from being bored to tears. After all, it is much better than just sitting there listening to your hair grow.

Another website that is a must visit for Apple iPhone users is iTunes. This is where you can download a plethora of content for your iPhone. With what seems like an endless supply of movies, TV shows, eBooks and music, you could literally spend days searching and downloading everything that appealed to you. This is how iTunes and other websites for your iPhone help keep you entertained.

These are just three of the most popular websites for your iPhone. The great thing about this is that you can access them via your Apple iPhone or with your PC or MAC. How about that for easy access. Has the iPhone revolutionized the communication industry? Perhaps not single-handedly but it sure has contributed to it.

10 Tips For Getting Your Car Ready For Warm Weather Driving

10 Tips For Getting Your Car Ready For Warm Weather Driving

The first warm weekend of the season traditionally triggers a symphony of cleaning products, vacuums and garden hoses. But while you might be in a hurry to put a shine on your vehicle, it’s equally important to make sure it’s ready for the warm weather on the inside as well as the outside.

“The most critical areas to check after the harsh winter months are engine fluids, radiator hoses, belts, tires and brakes,” says Pat Goss, host of PBS’ “MotorWeek” and Washington Post automotive columnist. “Adequately preparing these key areas of the car before the weather warms up will not only keep you safe while driving, they’ll help prevent costly repairs.”

After battling months of snow, sleet and icy roads, your vehicle is undoubtedly in need of some serious care. To make your spring trouble-free, follow this 10-point checklist for safety, dependability and fuel economy.

1. Remove your winter tires and rotate all-season radials-If you have winter tires, it’s time to store them away. If you don’t have winter tires, it’s equally important to have all-season tires rotated or switched out for new ones.

2. Brake check-After a blistering winter, be sure to check your brakes. Warning signs include excessive grinding, squealing, screeching or chatter.

3. Wiper blades check-Wipers work hard over the winter months, wiping away dirt and debris on your windshield. Replace them in the spring before a shower makes it difficult to see.

4. Clean the underbody-In addition to washing the exterior, be sure to spray the underbody of your vehicle and underneath the rear and front bumpers to rinse away any salt build-up, which can lead to erosion and rusting. Use a high-pressure sprayer or garden hose for best results.

5. Apply a protectant-Any vinyl surface, such as the seats and the steering wheel, is susceptible to cracking, sun damage, and fading-so be sure to apply a protectant at the beginning of the season and touch-up regularly.

6. Change your oil-Give some thought to the kind of motor oil you have in your engine. Fully synthetic oils, such as Mobil 1, are specifically designed to protect your engine in hot weather, while optimizing your engine’s efficiency and reducing oil consumption. (For more information about Mobil 1, go to www.mobiloil.com.)

7. Check all fluids-In the winter months, fluids are easily depleted as your engine works harder in the colder weather. Make sure to check, top off or replace all fluids, including brake, transmission, coolant, power steering and windshield washer fluid.

8. Pressure test-Assess the pressure of the cooling system, and examine belts and hoses for wear or deterioration.

9. Interior clean-up-Vacuum and be sure to throw away any unwanted garbage that has hibernated under your seats over the winter. Now is also the time to store your winter car mats in the garage.

10. Wash your car-All vehicles regardless of the finish (clear coat, acrylic, enamel, etc.) require regular washing throughout the year. To preserve your car’s shine and protect the surface, wax your vehicle once it has dried completely.

“The warm weather is here-so be sure to follow these simple tips to ensure vehicle dependability in the warm months ahead,” says Goss. “By taking care of your vehicle, it will more likely take care of you. And it will do it for a lot less money.”

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